ASIA-PACIFIC – CHINA, AUGUST 9, 2013 – TBWA Shanghai has promoted Muriel Lechaczynski as their new Brand Team Leader. Lechaczynski, who is said to join the Management Board of the agency, will provide product governance across significant international clients like Pernod Ricard, L’Oreal and Michelin.
“It’s great to see talent like Muriel returning to the network. TBWA\China has seen a explosive period of growth in recent years and people of Muriel’s expertise and experience will help to continue this trajectory,” commented Ian Thubron, president of TBWA\China.
Lechaczynski worked for TBWA\Hamburg but she started her profession in mid 1990s at TBWA\London. She was the global businessdirector for Unilever’s Pond’s brand when she joins TBWA\ from Ogilvy and still based in Singapore. Unilever, J&J, Danone, Beiersdorf, Evian, Sara Lee, Pernod Ricard and L’Oreal were just few of her clients.
“I’ve started my career at TBWA\ so I’m thrilled to be back in its unique ‘Disruptive and Media Arts’ driven culture, and in a such booming and energetic market. I’m also looking forward to turning our client businesses into great success stories and working with Ian, Brian and the Shanghai team to showcase the strength and uniqueness of the TBWA\ brand,” said Lechazinckski.
Lechaczynski’s promotion is effective immediately.
