ASIA-PACIFIC – JULY 2011 – How do you keep your brand fresh and relevant the way iconic brands do? Pradeep Pant, president of Kraft Foods Asia Pacific, will talk about "Keeping Brands Contemporary" as keynote speaker at the APPIES, the Asia Pacific Marketing Congress. Pant will share insights and approaches to strengthen a brand’s relevance with consumers through numerous examples of successful brand turnaround and stewardship.
A brand building veteran with over 35 years of management experience across some of the most dynamic global emerging markets, Pant has stewarded iconic brands from India and China to Turkey and Russia. At Fonterra, Nestle, JWT, Gillette, and now Kraft Foods Pant oversees the billion dollar brands such as Oreo and Cadbury Dairy Milk.
The APPIES has a unique presentation format totalling 20 minutes per campaign: four minutes for a video on the overall aspects of the campaign, six minutes for the live presentation on the results of the campaign, and 10 minutes for questioning. This year, the APPIES will take place on July 28 to 29 at the NUS Society Kent Ridge Guild House, Singapore.
Find out more at appies.sg.
