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ADFEST 2017 adobo Snippets: Woon Hoh, CCO, Hakuhodo Asia Pacific

Adfest 2017 Jury President for Direct Lotus & Promo Lotus

1.  Insight on the judging.
A good volume of work and lots of amazing especially in the category of best use of technology.

2. What was the most interesting piece of work and why is this your pick?
Nescafé for dead hour. The idea transform the dead hour of radio in India with zero listener into an undead hour.


3. What do you like about Adfest?
It’s the first show of the year and one of the most important show in the region. Volume of good work that surprises me every year.

Woon Hoh graduated from the Graphic Design School of Fine Arts, San Francisco, USA in 1992 and started his advertising career started in Malaysia. During those years, Woon built up an impressive portfolio of work in some of the top Kuala Lumpur agencies such as Spider, JWT and McCann.  

Woon then expanded his career further afield when he lead the creative department McCann and Hakuhodo Indonesia before assuming the role of Chief Creative Officer of Hakuhodo Asia Pacific, the regional office of Hakuhodo agencies in Asia Pacific

Prior to taking up the role of Regional Executive Creative Director, Woon was Executive Creative Director of Hakuhodo Indonesia. Under his leadership, the agency was consistently ranked among the top three in Indonesia, recently winning agency of the year yet again in Citra Pariwara 2016.

Woon’s strength lies in his ability to work across cultures and across a broad spectrum of brands. His track record on a mix of global and local blue chip accounts including Unilever, Nestle, Kao Biore, Shell, Pizza Hut and Danamon Bank is testament of Woon’s understanding of business and the need to constantly raise the creative bar.  Little wonder then that Woon is constantly invited to judge the top creative Awards Shows in the region.
Woon is currently devoting his time to nurturing young talent and building teams across Asia to deliver a superior creative product and cutting edge thinking. Since its inception six years ago, Woon has led his team in Hakuhodo Asia Pacific to win many major awards including Best of Show and multiple gold at the One Show, New York Festivals, London International Awards, AWARD, Citra Pariwara, Kancils, Longxi Awards, Bangkok Art Directors’ Awards (B.A.D), ADFEST, Spikes Asia and Cannes.

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