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ADFEST 2018: Young creatives vie for Young Lotus award by tackling childhood obesity

This year’s Young Lotus competition presented by ADK is underway at ADFEST 2018 in Pattaya. Fifteen teams of young creative duos aged under 28 have undergone an intensive workshop and presented their work to ADK’s mentors. 

This year’s mock brief is focused on childhood obesity. The Young Lotus competitors are tasked to create a “social movement for change” to end childhood obesity using non-traditional advertising channels. 

In a statement, ADK Global, Tokyo Chairman Rob Sherlock said, “The problem is serious, but the answer doesn’t necessarily have to be doom and gloom. How on earth are you going to move people with such a massive task?” 


The teams competing in this year’s competition are:

Bangkok: Dethritt Limsiriphan, Art Director and Thananwatch Vipassuwan, Copywriter (TBWAThailand)
Cairo: Omar  Radwan, Copywriter and Sherif Fouad, Art Director (FP7/CAI)
Colombo: Akila Abdul Azeez, Senior Art Director and Minendra Sarathchandra, Junior Account Manager (J. Walter Thompson Sri Lanka)
Dhaka: Anamika Khan Shipra, Graphic Designer and Taskin Anha, Copywriter (Mattra)
Ho Chi Minh: Quan Tran Anh, Creative, Art & Web Executive and Quan Trung Nguyen, Copywriter (VietnamMarcom Asia)
Hong Kong: Wing Chun David Tam, Copywriter and Ming Yeung Chan, Assistant Art Director (Havas Hong Kong)
Jakarta: Feby Elsadiora, Art Director and Rahmi Amelia, Graphic Designer (Iris Worldwide Indonesia)
Kuala Lumpur: Cassie Si Hui Ng, Digital Art Director and Nicole Sue Yie Ling Tan, Junior Art Director (Y&R Malaysia)
Manila: Bernard Paolo Arco, Copywriter and Ronagella Gesultura, Art Director (Campaigns & Grey, Inc.)
Mumbai: Adith Francis Mili Fernandes, Copywriter and Ketan Sudhir Kadam, Art Director (FCB Interface)
Seoul: Hyunjin Kang, Copywriter and Inkyung Jang, Art Director (Cheil Worldwide)
Shanghai: Cynthia Subrata, Art Director and Neo Chan, Copywriter (Saatchi & Saatchi Shanghai)
Singapore: Lena Paik, Copywriter and Raquel Ang, Art Director (TBWASingapore)
Taipei: Kuen-Ting Tsai, Copywriter and Ya-Ting Chien, Copywriter (J. Walter Thompson Taipei)
Tokyo: Kana Kikuchi, Art Director (BBDO Japan) and Yukina Oshibe, Copywriter (I&S BBDO)

The Young Lotus Finalists will be revealed and asked to present their campaigns live on stage this Saturday, March 24 to be hosted by Sherlock. 

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