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Agency News: GroupM’s [m]PLATFORM appoints Regan Baillie as Managing Director of Singapore

SINGAPORE – GroupM today announces the appointment of Regan Baillie as the Singapore Managing Director for [m]PLATFORM. In her role, Baillie will be responsible for rolling out the Singapore business and bringing the [m]PLATFORM products to life for Singapore clients.

With more than 20 years in digital advertising technology and media, Baillie brings a wealth of experience and deep expertise to the role. Prior to her current role with Xaxis, she was Director of Business Development EMEA for WPP’s Media Innovation Group and served as Head of Marketing and Business Development for Brunswick Group in London.

“[m]PLATFORM was created to be the world’s most powerful collection of data, technology, and expertise enabling global audience addressability and accountability across all media. It will support all our agencies, markets and client teams. I strongly believe that Regan will help bring that vision to life in the Singapore Market”, adds Puneet Arora, GroupM CEO Philippines & Singapore

[m]PLATFORM allows the use of deep and reliable consumer insights to help clients find and engage their most important audiences. It is a major strategic initiative to improve the way WPP agencies deliver solutions to their clients and will be a major focus for the Group over the next few years.

Technology aside, [m]PLATFORM will unify everyone who works in programmatic, search, social, and data & analytics as one formidable machine.

“Ever since its launch at the beginning of the year, the [m]PLATFORM business has made significant rollout progress, product developments and wins not just in APAC but globally. I’m very excited that we’re finally ready to put the flag down in Singapore with Regan’s appointment as we continue the great momentum across the region with more appoints to announced in the coming months”, says Michel De Rijk, [m]PLATFORM APAC President.

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