HONG KONG — Warner TV is set to wow audiences in Asia with an all-new look debuting on March 15. The channel is armed with a reworked logo, refreshed branding, a raft of premiere content express from the US – as quick as 12 hours after original telecast in selected markets – as well as the new tagline: “Get into It”.
Fans of the most compelling TV series from the US are in for a treat. Leading the charge this month on Warner TV is the new DC Comics-inspired series, iZOMBIE, a smart, tongue-in-cheek take on what life is like as an animated-corpse detective. In March, this will complement other comic-book heavy-hitters Arrow and Gotham, and then in May, it will join another superhero series The Flash as well as the gripping new series Stalker.
Later in the year, new dramas Proof and Public Morals are joined by the latest instalments of The Last Ship and Murder in the First and returning comedy hits The Big Bang Theory and Two and a Half Men. Movie marathons – featuring the biggest blockbusters from Warner Bros. – will run on weekends to round out the channel content.
“Not only does the new-look channel now showcase the most talked-about TV shows and movies, we’ve also made sure that they air in Asia as close to their original US telecast as possible,” said Marianne Lee, Turner’s Vice President of Content – General Entertainment. “To cap it off, we’ve also created a stunning new environment that will simply captivate audiences and encourage them to ‘Get into It’.”
Warner TV programming comprises three pillars: Drama, Action and Comedy. The new branding has been created to match each genre, with drama programming wrapped in a wine-red color; action programming packaged with a stone-world look; and comedy programming packaged using a fun-and-bubbly blue. For key franchises such as Gotham and iZOMBIE, the logo and packaging is customized even further.
Warner TV finished 2014 as Singapore’s No. 1 English Entertainment Package channel on pay-TV with a 19.3% category share, led the next channel by 44% in terms of ratings among Cable 4+. In the Philippines a new, dedicated feed for Warner TV has also launched, providing a programming line-up that is different and tailor-made for Filipino viewers while giving advertisers a more targeted advertising offering.