SINGAPORE – The Asia Pacific Effie Awards, the gold symbol of marketing effectiveness in the region, has launched its call for entries for the 2016 Awards.

This year, the pre-eminent award that celebrates and awards ideas that work, offers 37 categories, inviting advertisers and agencies to submit their works which have proven results in meeting their strategic objectives.

The competition is introducing, “Real-Time Marketing” a new category that reflects the increasing speed at which business operates today and the acceleration of marketing communications in the industry. This category awards campaigns which have obtained results from real-time conversation that happens in social networks and real-time platforms.

“APAC Effie continues to stay relevant with the ever-evolving media and communications landscape. With nearly two-thirds (76%) of global marketers using some form of real-time marketing today, it is essential that we recognise ideas that work in this category,” said Cheuk Chiang, who has been appointed the 2016 APAC Effie Awards Chairman. He added, “APAC Effie has established itself as the one award that marketers and agencies want to win because it represents the most effective and the most outstanding work in the region. Entering work into the competition shows that clients and agencies are committed to driving commercial excellence and innovation and I look forward to be inspired by these submissions.”

The 2016 Awards is now accepting entries through to 21 December 2015 for all marketing communication efforts that have ran in Asia Pacific during the qualifying period. Winners will be announced at the Awards Gala in Singapore in April 2016.

Learn more about the competition at www.apaceffie.com.