MANILA – November 6, 2013 – Proving its popularity as well as the increased proliferation of smartphones worldwide, Facebook has grown its user base accessing the social networking site on mobile devices by 45 percent from the previous year, the social network revealed in its SEC filing.
Facebook’s worldwide mobile monthly active users (MAUs) increased 45 percent to 874 million as of September 30, 2013 from 604 million as of September 30, 2012 .
"In all regions, an increasing number of our MAUs are accessing Facebook through mobile devices, with users in India, Brazil, and the United States representing key sources of mobile growth over the third quarter of 2013 as compared to the same period in 2012," Facebook said.
Of the 874 million, there were 254 million mobile MAUs who accessed Facebook solely through mobile apps or our mobile website during the month ended September 30, 2013 , increasing 102 percent from 126 million during the same period in 2012. The remaining 620 million mobile MAUs accessed Facebook from both personal computers and mobile devices during September 2013, they said.
"While most of our mobile users also access Facebook through personal computers, we anticipate that the rate of growth in mobile usage will continue to be the primary driver of our user growth for the foreseeable future and that usage through personal computers may be flat or decline worldwide, including in key markets such as the United States and other developed markets in Europe and Asia. This is in part due to our focus on developing mobile products to encourage mobile usage of Facebook," Facebook said.
In the Philippines, there are over 30 million users according to social media analytics platformSocialbakers.com, making it one of the top 10 countries around the world with the most number of Facebook users, Globe Telecom said in a press release.
With a mission to make the world more open and connected, Facebook recently forged a partnership with leading telecommunications company Globe Telecom to offer the telco’s over 36 million subscribers free access to the social networking site on mobile for an initial period of three months.
Available to all Globe subscribers using feature phones and smartphones and accessing either through the mobile site of Facebook or the Facebook app, Globe Free Facebook allows users to post, like, comment, chat, add friends, upload photos, share posts, and more on Facebook without the need for Wi-Fi.
Aside from offering Facebook at zero data charges, the collaboration between the two global companies has also paved the way for subscribers to enjoy first-in-the-world customer experience innovations, Globe said.
“For over six months, Globe worked tirelessly with Silicon Valley-based Facebook engineers not only to offer a breakthrough service for 36 million Filipinos but to provide the best and most innovative Free Facebook experience to date. This service testifies how Globe is transforming itself beyond just an access carrier. Globe is striving to be a leading digital brand catering to the needs of digital Filipinos who need to be connected to their social circles around the world,” said Peter Bithos, Senior Advisor for Consumer Business at Globe.
To use Free Facebook, subscribers can dial *143# and select FREE FB or text FREEFB to 8888 to download more information or access Free Facebook. Subscribers may also go to m.facebook.com/free on the phone’s web browser or open the Facebook mobile app while on the Globe network to access Free Facebook, Globe said.
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