MANILA – Aspac-DAN’s “1st World Internet PH” campaign for Globe gets the gold Stevie® for Communications or PR Campaign of the Year – Issues Management at The 14th Annual International Business Awards. The International Business Awards (IBA), “the world’s premier business awards,” were created to honor achievements and positive contributions of organizations worldwide. The formal awarding ceremony will be held on the 21st of October 2017 in Barcelona, Spain.
Developed by the Dentsu Aegis Network agency together with the Corporate Communications Group of Globe, the “1st World Internet PH” digital and PR campaign addressed the permitting challenges in local government units that impacted telco infrastructure roll-outs nationwide. As the Filipino public demand for improved telco services, they were largely unaware of the ongoing industry challenges. The campaign brought to public the “behind-closed-doors issues” and simultaneously turned a problem into an opportunity for Local Government Units to display vision and leadership for their constituents. Also part of the strategy was to appeal to the people’s collective desire for national progress.
Stevie Award winners were determined by the average scores of more than 200 executives worldwide who participated on 12 juries.
“The IBA judges from across the world were highly impressed with the nominations they reviewed this year. With the level of achievement documented in the nominations from 60 nations, the Stevie Awards are proud to honor organizations that demonstrate a high level of achievement in a variety of industries” said Michael Gallagher, president and founder of the Stevie Awards. “We look forward to sharing many of these stories with people around the world over the coming months, through the Stevie Awards blog and social media channels, with the hope to inspire others to high achievement.”
The Aspac-DAN team behind the campaign is composed of Business Unit Head/Creative Director Gio Gatchalian, Senior Creatives Jemark De La Cruz, Jennifer Domingo and Accounts Head Karen Parreno.
The #1stWorldInternetPH campaign of Globe was spearheaded by the Corporate Communications team led by Yoly Crisanto, Jocel de Guzman and Monday Gonzalez.