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BBDO and Proximity Thailand appoints Hasdin as Chief Client Officer

BANGKOK – Following three consecutive years of growth, BBDO and Proximity Thailand has appointed Thipayachand Hasdin to their senior management team as chief client officer to drive stronger partnerships and new business development. She will report directly to the CEO, Somkiat Larptanunchaiwong.

Hasdin was previously General Manager at Alpha245, The Leo Burnett Group Thailand, where she doubled the size of the business despite the last two years being challenging for the Thai market.

Her 15 years’ experience in advertising includes working with both international and local clients such as Diageo, Unilever, Coca-Cola, Singha Beer, Tesco and True, to name a few.


“Thipayachand is a young executive and a rising star of the industry. Her exceptional talent and energy will add a new dynamic to move BBDO and Proximity Thailand forward,” Larptanunchaiwong said.

Hasdin added “BBDO has always been a network that I respect for their level of commitment to creative and commercial excellence for their clients around the globe. I am honoured to join the family and excited about the happy growth possibilities that lie in our future together.”

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