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BBDO Proximity Malaysia tops Kancil Awards

KUALA LUMPUR – BBDO Proximity Malaysia took top honors as Agency of the Year at the recently-concluded 36th Kancil Awards, bagging 19 Gold, 28 Silver, and 16 Bronze wins. KFC took Advertiser of the Year, powered by the agency’s ‘So Good’ campaign. The wins were selected from 1,825 entries to this year’s festival, themed, “Great Ideas Never Die”, and presented at Kuala Lumpur’s One World Hotel.

BBDO’s Malaysia ECD and Kancil 2014 Jury chairman Chee Keong “CK” Tan told adobo, “I think the glory belongs to the whole agency and support from management but more to  hard working creative that I have. Client support is a main factor as well. Our clients were at the ceremony and were extremely happy and proud.”

Y&R Malaysia’s Gigi Lee, speaking on her house’s 6 Golds, 14 Silvers, and 16 Bronzes, expressed her thanks via social network, crediting her teams, as well as “dear partners Isobars, Motion Rom, Image Rom and clients for their contributions”.


Equally effusive was Ogilvy & Mather’s (and Kancil juror) Gavin Simpson who posted, “Our ‘Twisted Football’ campaign in the news again. Last night at the Kancils it picked up 7 Golds, 2 Silvers & 3 Bronzes. What a night! Our total haul for the night was 9 Golds, 24 Silvers, 40 Bronzes & 32 Merits. So thankful for our great teams at Ogilvy and our clients for believing in Great Work That Works. A big congratulations”.

Dentsu’s regional ECD Ted Lim’s post was more straightforward: “Dentsu Utama won 4 gold, 13 Silvers, 16 Bronzes and 19 Merits.”

This year’s Kancil Awards was judged by a jury consisting of an international roster of creative talent, including Lowe and Partners’ Eric Yeo, Party Tokyo’s Hiroki Nakamura,  McCann Erickson’s Gavin Ho, and the Philippines’ own Melvin Mangada of TBWA\SMP.

The Kancil Awards is an annual event organised by the Association of Accredited Advertising Agents of Malaysia (4As Malaysia), and is is recognized as the country’s premier advertising festival, handing out metal across 21 categories, including  film, radio, print, cyber, outdoor, craft, design, direct, and mobile, as well special awards such as the Golden Kancil, Agency of the Year, Advertiser of the Year, Media Personality of the Year and the Chairman’s Award.

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