To help save Radio Faro Cultural, Guatemala’s only classical music radio station, TBWA showed what its closing would mean: the death of classical music, Beethoven’s second death.
To generate awareness in a quick and impactful manner, TBWA\Guate published a series of obituaries, with all the music, voice and elements of the traditional ones, but mourning very profoundly that Mr. Ludwig Van Beethoven could pass away for a second time. Praying for its music they invited the audience to tune in and help save Radio Faro.
Radio Faro Cultural INTEGRATED from TBWA GUATE on Vimeo.
Credits
– Agency: TBWA\Guate, Guatemala
– Client: Radio Faro Cultural
– CEO: Raúl Herrera
– General Creative Director: Martín Sica.
– Creative Directors: Luis Guzmán y Francisco Pérez
– Art Directors: Levin Méndez y Javier Contreras
– Producer: Mateo Gómez
– Planning Director: Flora Hasbun
