BEIJING – After two and a half years as a Marketing Director on client side, Birger Linke returns to advertising as Creative Director of Interone Beijing, where he will be looking after BMW.
“Birger comes with a vast automotive experience, working on major car accounts in Europe and Asia for the past 15 years, including Mercedes/Smart, Toyota/Lexus and Ford. With his experience and creative talent across disciplines, and a true understanding of the market, I’m confident he will be a great help in pushing BMW to the next level”, says Danilo Villanueva, ECD Interone China.
Linke has won awards across all media on both, agency and client side, including Gold at Cannes and the first ever D&AD for Vietnam. Prior to joining Interone, he helped to make Saatchi & Saatchi Singapore the most awarded direct marketing agency in the world (Won Report), helped to set up TBWA\Vietnam to become the most awarded agency in the country within 2 years, and reached 400 Million online viewers within in a month with his Coke Olympic Beat for China campaign.
“China is the biggest car market. It’s a great challenge to keep that momentum going for BMW. Having joined one of the few agencies that approaches a problem without department boundaries, I look forward to working with my team on ideas that touch a billion, no matter through which medium.”