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Brand & Business: BC&F Dentsu Claims Title as the Third Most Effective Agency Across Asia Pacific with Major Wins at the 2019 APAC Effies

SINGAPORE–Dentsu Brand Agencies is proud to announce that Barnes, Catmur & Friends Dentsu had a great night at the 2019 APAC Effies, finishing in third place overall against agencies many times its size.

This is a great achievement by the Auckland-based agency, who also had the most finalists of any agency in the region. It was no fluke either, with the agency having finalists across four different clients: The Movember Foundation, Meridian Energy, Tower Insurance and Subaru.

Those finalists were converted into Gold for Movember and two Bronze for Meridian Energy as well as Bronzes for Tower Insurance and Movember.


“Creativity with a singular focus to drive results is at the core of Dentsu’s DNA. BC&F Dentsu understands this as no other within our network. To see this result so shortly after being yet again crowned ADFEST Network of the Year, is a clear demonstration of our mission,” said Dick van Motman, Global CEO, Creative, Dentsu Aegis Network.

Murray Streets, Managing Director at BC&F Dentsu said, “I speak on behalf of myself, Luke, Daniel, Paul and the rest of the team in talking of my immense pride in what everyone in the agency has achieved. Our focus has always been to do the most effective work we can for our clients, and it is wonderful to see that vindicated in such a spectacular way.”

Murray added, “As an independent we have been the Number One Indie agency in Asia Pacific three times and since joining the Dentsu network we have gone from strength to strength.”


About APAC Effie Awards

Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, APAC Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives. APAC Effie champions practices of marketing effectiveness excellence in the Asia Pacific region, and provides the growing industry with a regional platform where the best works are recognised and celebrated. 

Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognised by advertisers and agencies as the pre-eminent award in the advertising industry and global standard of marketing effectiveness excellence. Today, Effie celebrates effectiveness worldwide with over 50 programs including the Global Effie, APAC Effie, Euro Effie, MENA Effie, Latin American Effie, and national Effie programs around the world.


About BC&F Dentsu

Barnes, Catmur & Friends Dentsu has always prided itself on its dedication to effectiveness, using all elements of the agency mix under the principle of Distinctive Works. 


About Dentsu Brand Agencies

Dentsu Brand Agencies is a global network of award-winning agencies that brings together individual brilliance to produce innovative solutions for business. With the “What If” mindset, 5,000 professionals in 20 countries and regions push the boundaries of creativity and move business by moving people, delivering solutions that go beyond advertising.

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