New office, new CDs: joining PublicisJimenezBasic this week are creative directors Lawin Bulatao, formerly of online specialist DentsuIndio, and longtime Lowe creative director Ricky Aragon.
Known for the priority it gives to family life, PJB is a stark contrast to Lawin’s previous shop, which keeps typical online hours. Though Dentsu regional tried to keep him in the network, in the end work/family balance won out. It is a return to roots for Lawin, who worked at Basic before it merged with Jimenez & Partners in the 1990s. For his part, the low-profile Aragon recently worked on accounts including Alaska and Fita.
Bulatao’s and Aragon’s joining follows the departure of Third Domingo, former Team Head of Dramatization (TV/Radio) at PJB. Domingo left last month to set up independent agency ideasXmachina, with partners Evans Sator and Florence Santos-Reyes.
