Time Warner’s Home Box Office (HBO) introduces HBO in HD in the Philippines through Cignal Digital TV as service provider in the country.
Cignal is the newest subscription-based Direct-To-Home (DTH) satellite television owned by MediaScape. The country’s pioneer telecommunications company, PLDT and its Beneficial Trust Fund, own the subsidiaries behind Cignal.
The upgrade is at no additional cost to subscribers. Beyond providing a wide array of Hollywood flicks 24/7, HBO in HD is as an added value offer.
HBO’s high-definition capability in Asia was launched last October 1 with the Philippines and Singapore as the first launch pads. The service was introduced in Hong Kong a few days after.
The high-definition service follows HBO Asia’s rebranding of Cinemax to Max to grab male viewer market share.
HBO’s global reach includes 22 counties in Asia Pacific, with the exception of big markets Japan, Korea and Australia.
