GLOBAL – Does “swan dive” mean anything to you? If not, you probably missed the Old Spice commercial that debuted Wednesday. "Questions" is the sequel to Wieden + Kennedy’s Grand Prix-winning "The Man Your Man Can Smell Like". Once again, it stars Isaiah Mustafa making a one-shot wonder look like CGI, without mentioning that the product is the After Hours variant of its Red Zone Body Wash line. Clever set design, funny delivery, and a sexy talent make for almost a million YouTube views in just two days.
The first commercial, better known as "I’m on a horse" because of its last line, debuted in February. It was seen online, on TV screens on Super Bowl Sunday and in theaters during Valentine’s Day weekend, later reinforced by a 15-seconder with Mustafa riding a horse backwards.
Proof of the ad’s popularity: “I’m on a horse” now has the Urban Dictionary definition of “phrase used when trying to reinforce what a badass you are”. Mustafa, who was unknown before the airing of the commercial, signed a talent deal with NBC last month and is about to work on the film Free Enterprise 2.
Will the sequel be as popular as "The Man Your Man Can Smell Like"? That is the question. Eight-note whistle here.
