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Brand & Business: New York Festivals Advertising Awards Names Serviceplan Group as Independent Agency of the Year with 24 Awards

MUNICH—Serviceplan Group has been crowned Independent Agency of the Year 2019 at New York Festivals Advertising Awards, whist collecting a total of 24 awards.

Campaigns created by Serviceplan agencies in France, Germany and Korea for clients; Andros, Beck’s, BMW, Dot Incorporation, Mini, PENNY, Reporters without Borders, Sky, Stroke Art Fair and Too Many T’s were awarded.

The awarded work includes Dot Mini, the first smart media device for the visually impaired, a creation from Serviceplan Korea and Serviceplan Innovation in collaboration with the Dot Incorporation Korea, which won 1 Gold and 4 Silver.


Serviceplan France won 1 Silver and 1 Bronze for their Andros ‘Autism Can Work’ campaign, as well as a Bronze for Auchan Retail France ‘Nicer Kids’.

Other awarded campaigns were; ‘Fonts for Freedom’ for Reporters without Borders Germany with 1 Silver and 2 Bronze; ‘Beck’s Soundpils’ for Beck’s with 1 Silver and 1 Bronze; ‘Organic Food for All’ for PENNY with 1 Silver; ‘Scars of Democracy’ for STROKE Art Fair with 1 Silver; ‘The Shortcut Billboards’ for MINI with 1 Silver and 1 Bronze; ‘Christmas doesn’t need much. Only love’ for PENNY with 4 Bronze; and 1 Bronze each for BMW ‘City of no cars’, Too Many T’s ‘Featuring Alexa and Sky ‘Say it with Sky’.

Serviceplan Germany is the 2019 Independent Agency of the Year, which is awarded to the non-networked agency that obtains the highest score for entries in all competitions across all mediums.

New York Festivals’ Advertising Awards Executive Director Susan Glass Ruse said of Serviceplan’s performance: “Serviceplan Germany knocked it out of the park this year at New York Festivals. With 15 different winning campaigns, they earned awards across almost every sector from Artistry & Craft in Advertising, Audio/Radio to Print, Film Craft and Positive World Impact, 16 different category groups in all! A most deserving recognition for creative excellence in advertising that was proven again and again at this year’s NYFA competition.”

Alexander Schill, Global Chief Creative Officer, Serviceplan Group commented: “To be named Independent Agency of the Year does not only make me proud of our work, but even more proud of our people around the world, who work hard every day to make our little global network a true alternative to the big old, established cruise ships out there. Fresh thinking, mixed teams and a glimmer of naive braveness – no other place I could ever feel more comfortable.”

The 2019 Executive Jury of Chief Creative Officers and other top agency creatives, in addition to NYF’s Film Craft Executive Jury, selected the World’s Best Advertising award winners from the Finalists chosen by New York Festivals 400+ Grand Jury members. The combined 2019 Executive Juries deliberated and awarded: Best of Show, 7 Grand Prize Awards, 71 First Prize Awards, 209 Second Prize Awards, and 205 Third Prize Awards.

View full list of winners here.



The Serviceplan Group is the largest and most diversified owner-managed and partner- managed agency group in Europe. Founded in 1970 in Munich as a traditional advertising agency, Serviceplan today has offices in 38 locations worldwide and more than 4,100 employees whose work regularly wins awards at national and international creative competitions.

As well as Serviceplan itself, the additional corporate brands within the Group – the media agency Mediaplus, the digital agency Plan.Net, and the market research institute Facit – also rank among the market leaders in their respective competitive environments. The precise interplay between the various specialist agencies – more than 45 in all – in matters of creation, technology and media makes Serviceplan the leading agency group for innovative communication.

In order to guarantee outstanding performance in the execution of its campaigns, Serviceplan is represented with own offices in all significant economic areas in Europe, North America, the Middle East and Asia. The global network is called Serviceplan International.

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