ASIA-PACIFIC – SINGAPORE, SEPTEMBER 28, 2011: Parting need not be sweet sorrow with a mobile app for Axe created by BBH Asia Pacific. Collecting and keeping close touch with several girls at the same time is a breeze with ‘Axe Auto Romeo’, which automatically sends romantic, personalized messages to girls on the user’s behalf based on a few simple questions about each of them.
The app will create automatic messages based on data such as the girl’s name, her birthday, hair color and best feature. It has three different flirt levels: warm, hot and steamy.
BBH Asia Pacific partnered with one of the world’s leading digital mobile developers – Monterosa – to create the Axe Auto Romeo app. The Axe Auto Romeo app is available worldwide to download for free for iPhone and Android.
Said David Webster, Business Director, BBH Asia Pacific: “Your mobile is your closest compatriot in the dating game – we wanted to make life easier for all our Axe users out there… turning them into Romeos overnight.”
Jon McCarthy, Unilever Axe Regional Brand Director, said,"Auto Romeo is a fun piece of “snackable content” from the brand which will allow guys to have fun and flirt with any or all of the girls in their life!"
The ‘Axe Auto Romeo’ has already scored – a bronze – in the mobile category at last week’s Spikes Asia Awards.
CREDITS
Agency: BBH Asia Pacific
Account Management : Ara Hampartsoumian, David Webster, Emah Zaini, Alexandra Moore
Planning: Adil Ismeer
Executive Creative Director: Steve Elrick
Creative Director: Peter Callaghan
Art Director: Paul Downs
Senior Copywriter: Dave Thackaray
Creative Technologist: Thijs Jacobs
TV Producer: Dillah Zakbah
Print Producer: Michelle Tan, Bettina Feng
Digital Producer: Amy Wong
Mobile Developer: Monterosa
