Where were you when Pacquiao TKO’d Cotto?
< width="150" height="113" align="right" alt="" src=" _7546. " />Nike—and scores of its colleagues, customers, boxing aficionados and their families—were at an exclusive live viewing party at Whitespace in Makati. And what a party it was.
The huge hall was dressed by Ogilvy Manila with banners, Pacquiao memorabilia and a boxing ring “mural”, painted during a performance by AJ Dimarucot, which will be auctioned off.
Nike Philippines Country Marketing Manager Mae Dichupa said the company, which invested in Pacquiao as an endorser several years ago, is proud of how far the great Filipino athlete has come.
< width="150" height="113" align="left" alt="" src=" _7545. " />“To us, he is the perfect symbol of what our brand stands for and he has done, not just Nike, but the entire Filipino nation proud in proving that we can indeed succeed in the international boxing arena,” Dichupa said.
Last week, Nile released special edition t-shirts and auctioned off signed Manny Pacquiao merchandise to fans, which were snapped up immediately. Proceeds of the merchandise and the mural will go to Gawad Kalinga for the education of GK youth communities affected by Typhoon Ondoy.
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