PHILIPPINES, MAY 11, 2011 – As Leo Burnett Manila took home the most Golds at the Creative Guild of the Philippines’ Kidlat Awards last May 4 in Boracay, the agency was honored with the sole award for the Philippines at the New York Festivals International Advertising Awards in New York City the following day.
The big wins were for the “Sea Creatures” print campaign for WWF, which won Gold in Kidlat and Bronze at the New York Festivals’ Public Service category.
Jurors at this year’s Kidlat Awards, including regional heads, benchmarked the work against Cannes Lions standards.
This year’s NYF Ad Awards, International Advertising Awards, which honors the world’s best advertising, the Executive Jury moderated by Donald Gunn, who dubbed the jury a “dream team”, was the largest gathering ever of worldwide chief creative officers assembled under one roof to judge an advertising competition.
Leo Burnett Manila’s “Cook” print ad for Coca-Cola’s Samurai energy drink was also a finalist there.
At the Kidlat Awards, Leo Burnett Manila’s Golds were for WWF Sea Creatures “Shark” and Samurai “Night Watchman” in the Craft category; WWF Earth Hour “Fluorescent Candle” in Design; and WWF “Dangerous Beneath” and “Fluorescent Candle” in the Diwa category. In addition, the agency bagged four Silvers, ten Bronzes and seven finalist citations.
In a joint statement, Leo Burnett Manila Managing Director Raymond Arrastia and Executive Creative Director Raoul Panes said: “Leo Burnett Manila’s winning the most golds at the 2011 Kidlat Awards – five out of the nine given out in the entire show – and being the sole Philippine winner at the 2011 New York Festivals not only showcases our HumanKind philosophy but, most significantly, proves that our HumanKind approach to brand building really works."
"The awards are just bonus for us. Our total of 19 metals and seven finalists in Kidlat for clients as diverse as WWF, Binil, Coca-Cola Samurai and McDonald’s, clearly reflect our focus on understanding the human purpose of the brand and then linking it with people’s behavior. ”
