SINGAPORE — The global marketing and media agency network of IPG Mediabrands, UM, has been named the global media agency of record (AOR) for Energizer, the world’s leading manufacturer of batteries, portable lighting, and automotive care products.
UM was awarded Energizer’s North America media planning and buying duties in February 2019. In late 2019, Energizer appointed UM U.S. media duties for its growing portfolio of brands, including automotive appearance brand Armor All and battery and lights brand Rayovac.
Under its expanded global scope, which includes Australia, New Zealand, South Korea, Malaysia, Singapore, Indonesia, and The Philippines, UM will take on all strategy, planning, buying, research, and data and analytics media duties for Energizer’s entire global portfolio of Batteries, Lights and Auto Care brands.
“We are thrilled to build on our great working relationship with Energizer, and to expand our partnership with this iconic brand around the world,” said Eileen Kiernan, the global CEO of UM.
“I am incredibly proud of the work we have done across North America and look forward to leveraging the transformational power of Better Science, Better Art, and Better Outcomes to drive their business forward, globally.”
“We are incredibly excited to build our relationship with Energizer across the Asia-Pacific region,” said Kasper Aakerlund, president of UM APAC. “They are a brand synonymous with consumer-led innovation, and we look forward to incorporating UM’s data-led creativity in a region that is so rich with emerging technology.”
