HONG KONG – Following a fierce pitch earlier this year, Havas Worldwide Hong Kong won the account that sees the team delivering an integrated campaign that spread across the TV, Print, Digital, Social Media and also on-premise promotional logistics for Carlsberg’s latest campaign, Barclay’s Premier League Man of The Match promotion.
“The need for creativity on a business level is increasingly sought after. As the market becomes more competitive, brands have to penetrate the market with an omni-channel strategy. We have been investing in various channels including TV, Print, OOH, Event, POSM, Digital and Social. Havas Worldwide Hong Kong appears to be the ideal partner agency with the ability to integrate all channels with one creative idea,” commented David Gan, Marketing & Value Management Director of Carlsberg Hong Kong Limited.
On top of the integrated campaign win for Barclay’s Premier League Man of the Match, the agency also acquired all social media management responsibilities for Carlsberg, Somersby and Kronenbourg 1664 which began in September 2015.
“Amidst the digital frenzies and technology upsurge, the underlying foundation of advertising has never changed – it’s not just about product innovation or attributes, it’s about the insights from the universe of consumers,” said CC Tang, Chairman of Havas Worldwide Hong Kong and CCO of Greater China. “Integration also means the ability to extract the insight from target, and express through the use of creativity as a tool, regardless of channels.“
This marks the second partnership that Carlsberg has with Havas Worldwide Hong Kong with the previous one being in 2012 for the “That calls for a Carlsberg” branding campaign.
