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Cohn & Wolfe names new managing director

HONG KONG – Cohn & Wolfe announced the appointment of Diana Pong as Managing Director of its Hong Kong office.

Pong will lead day-to-day business, focusing on business growth, client oversight and team development. She will also help build client partnerships across China, working with the agency’s teams in Shanghai and Beijing, as well as internationally. Pong will report to Angelina Ong, who was named President, Asia-Pacific earlier this year.

With 20 years of public relations experience, Pong has worked with notable brands such as Microsoft, Sony, LinkedIn, Canon, eBay, IBM, Lenovo and Philips. Prior to joining Cohn & Wolfe, Pong was Deputy General Manager at Waggener Edstrom Hong Kong, where she collaborated on establishing new business strategy and talent management. Previously, she held leadership positions at Edelman and PR People Consultancy.


“Hong Kong is a critically important market for the Asia-Pacific region and globally. I am excited to have Diana on board to elevate the office to the next level,” said Ong. “As a strong, experienced leader who has counseled dozens of high profile companies, particularly in Consumer and Technology, Diana will help grow new practices and offerings to meet client demands.”

The Hong Kong office has also brought on Winky Moon, who joins the leadership team as Director, Technology Practice. She will report to Pong and oversee key clients, new business and employee development. Moon started her career on the client side working for brands such as COACH, Saudi Aramco and Japan Tobacco. On the agency side, she has worked with many well-known brands such as Chevron, HSBC, Coca-Cola, VMware and Fuji Xerox (Hong Kong). Moon also joins Cohn & Wolfe from Waggener Edstrom, where she was Head of the Technology and Corporate Practices. Moon has a Graduate Diploma in Law and a Masters of Business Administration.

Cohn & Wolfe Hong Kong is known for its bold work for major domestic, regional and international brands across a number of sectors, including travel and tourism, automotive, fashion, retail and luxury goods, healthcare, technology, professional services and FMCG. In the past year, the Hong Kong team has been recognized with a string of major awards and recently won the Champions-Brand Award, the highest honor at the Hong Kong PR Awards, for its break-through 1600 Pandas Campaign.

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