The 4As announces McCann Worldgroup and MRM//McCann Singapore as agency partners for the Crowbar Awards 2019. Alfred Wee, Creative Director of McCann Singapore and Dante Abelarde, Creative Director of MRM//McCann, will be Chairing and Co-Chairing this year’s Crowbar Awards.

As the most well-known platform to showcase new creative ideas and for the industry professionals to recognise the best young talent, Crowbar has always been the leading award show for emerging creatives from Singapore’s design schools and institutions.

“This is the 19th year running for Crowbars, and every batch presents a different outlook for the winner’s work. Despite it being a student award show, it has never failed to impress, and I believe it’s due to the youth’s inherent drive to succeed.

Given today’s digital-first audience, this generation of creative minds are more than just students; they are also born digital natives, and will become the future advertisers, marketers, technologists and innovators. Here they can create their best work and earn recognition from industry professionals.

This year’s Crowbar, we invite the participants to inspire, excite and show us what their generation is about with their creative ideas.” says Alfred Wee, Creative Director McCann Worldgroup Singapore, Crowbar 2019 Chairman.

“We are constantly being amazed by what young creatives are coming up with and sharing online. They are constantly redefining trends and through the Internet, they have a voice to show us the future they want to see. We hope to encourage that vision for this year’s Crowbars,” adds Dante Abelarde, Creative Director MRM//McCann, Crowbar 2019 Co-Chairman.

The Crowbar Awards and The Creative Circle Awards are part of a 3-day long festival under the arc of The Festival of Creativity celebrating creativity with industry professionals giving their collective experience to support and nurture the future generation of creative leaders.

Speaking about this, Bernard Chan, CEO, 4As says, “Our Creative demands continue to change more and more dramatically as newer technologies take root, seemingly without end. More and more, the demands on creativity are headed towards the fusion of capabilities in both Creative and Technology disciplines.

The Industry is now endeavouring to work even more closely with our training Institutes, at both Pre-Employment (PET) as well as Continuing Education (CET) levels with the objective of closing the gaps between the current and the next generation of potential greats in the AdMarcom business, and to add more value to the Crowbars this year, Crowbars takes on the full embodiment of a year-round multi-pronged program.

The interest and enthusiasm demonstrated by our Creative leaders is gratifying, and we thank all our volunteers for their selfless interest and hard work.”

The 4As has always been the leader in championing creativity and relevancy in the advertising, marketing and communication industry in Singapore as part of their key objective to raise the profile in Asia.