BANGKOK – ADFEST is pleased to announce that Peter Grasse, General Manager and Executive Producer at Curious Film in Sydney, is joining this year’s lineup of speakers.

Grasse – considered one of the most innovative and unconventional producers in the business – will present a session titled, ‘The Dividends of Diversification’ this Friday march 7 (Day Two of ADFEST 2014) at 4:30pm.
The session completes this year’s festival line-up, and the full ADFEST 2014 program can now be downloaded via the ADFEST website.
The Dividends of Diversification will explore how companies that diversify beyond their core competencies will revitalize their creativity, value, talent and expertise.
“Creative leaders all know the following axiom to be true: if traditional business models are becoming redundant, then creative businesses of the future require continual innovation to maintain their market relevance,” says Grasse.
“However, rather than courageously transfiguring their organisations, most companies fall back on simply supplying more for less, and so find themselves further estranged from the evolving creative commercial milieu.” 
Grasse will examine how Curious has tactically diversified its core business into theatrical distribution and beyond, sharing the creative lessons encountered along the way.
Born in Pennsylvania, Grasse has helped to shape Curious Film into a groundbreaking production company since his arrival there in 2004. In 2010, Curious produced two Cannes Grands Prix award-winning campaigns and launched its film distribution company across Australasia. The company’s films have won the Semaine de la Critique Grand Prix at the Cannes Film Festival; were selected for the Official Competition of the Palme D’or at Cannes in 2012; as well as being selected to screen at Venice and Sundance.
In 2013 Curious was awarded Asia-Pacific Production Company of the Year at the Ciclope Craft Awards in Berlin and added Singapore to its production syndicate in both Australia and New Zealand.
Delegate passes to ADFEST 2014 are now available via the ADFEST website.
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