The One Show Interactive awards, the last event in the One Show Festival Week, announced the winners of the coveted Gold, Silver and Bronze Pencils this evening. The 11th annual show was celebrated with a Mexican-wrestler themed extravaganza at the Nokia Theater in the heart of Times Square, where the world’s most prominent industry professionals were literally given a ringside seat for the awards.
“Best in Show” went to the “UNIQLOCK,” a mesmerizing, dance-powered blog widget/clock created by agency Projector to build international brand awareness for Japanese clothier UNIQLO. The functional and entertaining clock features UNIQLO-clad Japanese girls dancing to an infectious beat by Japanese pop artist Fantastic Plastic Machine, all the while keeping visitors updated with the current time. The clock has attracted 68 million views from 209 countries since its launch.
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For the second year in a row, Nike was named “Client of the Year” in recognition of their continued leadership in creative advertising. This year Nike raised the bar yet again, championing outstanding creative work from agencies all over the globe including Wieden + Kennedy Shanghai, RGA (USA), DDB Germany, Framfab(Denmark), Nitro London/Mook (London), AKQA, and beacon communications k.k. (Japan).
The night’s other big winners include agency R/GA for “Nike Zoom,” Crispin Porter + Bogusky for Burger King’s “WhopperFreakout.com” and “Simpsons Integrated,” AKQA for Xbox’s “Halo 3 Sonic Vault” and “Halo3.com/Believe,” netthink for Adidas’ “Impossible is nothing” and TBWAMedia Arts Lab forApple’s “Don’t Give Up,” “Quote” and “Mac Contextuals.”
“The One Club’s dedication to digital media and web design may have been ahead of its time 11 years ago, but today the industry is booming and the competition is plentiful,” said Kevin Swanepoel, president of The One Club. “Our winners can lay claim to the zenith achievement for interactive media around the globe, and with so many talented advertisers stepping up to the proverbial interactive plate, that’s no small accomplishment.”
The top Pencil winners at this year’s One Show Interactive include:
Crispin Porter + Bogusky: 4 Total (2 Gold, 2 Silver)
Lean Mean Fighting Machine: 4 Total (3 Silver, 1 Bronze)
Farfar: 4 Total (3 Silver, 1 Bronze)
AKQA: 4 Total (1 Silver, 3 Bronze)
R/GA: 3 Total (2 Silver, 1 Bronze)
Goodby, Silverstein & Partners: 3 Total (2 Gold 1 Bronze)
TBWAMedia Arts Lab: 3 Total (2 Silver, 1 Bronze)
Forsman & Bodenfors: 3 Total (2 Silver, 1 Bronze)
SS+K: 2 Gold
Projector: 2 Gold
glue London: 2 Gold
A complete list of 2008 One Show Interactive Gold, Silver and Bronze Pencil winners and finalists can be found atwww.oneclub.org.
