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DDB Group HK appoints Carol Lam as Chief Creative Officer and Managing Director

HONG KONG – DDB Group Hong Kong has landed highly acclaimed creative leader Carol Lam to be its Chief Creative Officer and Managing Director, effective at the end of February.

Already named Marketing’s 2015 Agency of the Year and having dominated the Effies for last four years, this senior appointment further marks DDB Group Hong Kong’s ambition to keep creativity at the forefront of its market leadership.

Reporting to DDB Asia CEO David Tang, Carol will be supported by the Hong Kong office’s existing management team, and will be tasked to further elevate the agency’s delivery of creative excellence, while driving its growth agenda. Carol comes to DDB from Saatchi & Saatchi South China, where she was CCO and Managing Partner, based in Hong Kong. Previously she spent five years in China with McCann Shanghai as CCO and Managing Director, and with TBWA Shanghai as ECD. Before her China stint, she was ECD of McCann Hong Kong in charge of the global communication for Cathay Pacific.


A Hong Kong native, Carol has not only helped Hong Kong brands succeed locally, regionally and globally, but also brings with her a strong track record in elevating global MNC companies in Hong Kong, and China, including McDonald’s, P&G, adidas and L’Oreal.

David Tang, CEO of DDB Asia said, “Carol is a top-class creative star – full of passion and imagination – and a great people leader. We are really excited that Carol is joining our team in Hong Kong and she’ll be a great boost to our Greater China clients. She has shaped great talents, produced award-winning work and now gets to run one of our best agencies. I’m looking forward to seeing her teaming up with our guys and do wonders for our clients not just in Hong Kong but across Asia.”

Carol Lam added, “I’ve long admired DDB’s core values of creativity and humanity, and I am impressed by the agency’s unwavering commitment to putting world-class ideas and work at the centre of its offering, always. I look forward to working with David and my new comrades at DDB, Irene, Clifford, Benny, Peter, Andreas and Mitchell, and together, make our clients shine wherever their battleground may be.”

Carol is a multi-award winner, who has extensive experience judging at prestigious award shows globally and locally, including the One Show, D&AD, Clio, ANDY, New York Festivals, Spikes Asia, AdFest Lotus, Long Xi and China 4As.

DDB Group Hong Kong is Marketing’s current Overall Agency of the Year, has led the awards tally for the Hong Kong Effies for 2012 to 2015, and was joint first in number of medals at the Kam Fan Awards in 2015.

NOTE: This is a press release from DDB Group Hong Kong.

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