ASIA-PACIFIC – JULY 2011 – DDB Group Asia Pacific brings Springfield to Singapore, hosting The Simpsons’ Joel Cohen at the "DDB Presents…" speaker series during Spikes Asia 2011, September 18 to 21 in Singapore.
Joel Cohen, writer and co-executive producer of the smash TV cartoon series The Simpsons, will present "The Business Tao of Homer: Lessons in creativity and innovation from The Simpsons". Armed with inspired anecdotes and clips, Joel promises to take us into the fabled writers’ room at The Simpsons drawing links between maintaining a hit show and running an advertising agency. He will ask, and then brilliantly answer, questions relevant to the industry. How do you manage group dynamics to get the best from your talent? How do you find, evaluate, implement, and even discard, new ideas and how do you chart a renewable path to innovation?
John Zeigler, Chairman and CEO of DDB Asia Pacific, Japan and India said, “Named the 20th Century’s greatest television series, The Simpsons has been the inspiration for many aspiring creative. Joel, with his quick wit and dead-pan style, will share with us the virtues of creativity, innovation and comedy which made The Simpsons the longest running television series of all time.”
In 2009, "DDB Presents…" brought Sir Ken Robinson, the internationally recognised leader in the development of creativity and innovation, to Spikes Asia, where he captured audiences with his thought provoking insights on creative intelligence. Last year, Australia’s best selling storyteller, Bryce Courtenay, gave an enthralling presentation on “Creativity and Innovation – the Power of One” challenging the audience to dare to dream.
