NEW YORK – The One Club has announced the winners for the 42nd Annual One Show Awards last week, sifting through more than 20,000 entries from 1,300 agencies in 65 countries.
Droga5 won Agency of the Year, largely due to the success of its Under Armour campaign ‘Gisele Bündchen – Will Beats Noise,’ which one four gold pencils and two silver pencils.
The Holding Company of the Year award goes to Omnicom, including two other special awards: BBDO for Network of the Year and Mars for Client of the Year.
Marcel/Paris rounded out the special awards by winning the Green Pencil – an award that recognizes the best environmentally conscious advertising of the year – with its “Inglorious Fruits and Vegetables” campaign for Intermarche.
Funny Or Die and “Between Two Ferns with Zach Galifanakis: President Barack Obama” for Healthcare.gov. secured Best of Show and one gold pencil for Branded Entertainment – Branded Online: Long Form.
Here’s a link to that 6 minute clip.
Below is a list of Best of Discipline winners across all 13 categories this year.
Best of Branded Entertainment: Funny Or Die with “Between Two Ferns with Zach Galifanakis: President Barack Obama” for Healthcare.gov
Best of Interactive and Best of Social Media: Droga5 with its “Gisele Bundchen – Will Beats Noise” campaign for Under Armour
Best of Cross-Platform: GGH Lowe with “Nazis against Nazis – Germany’s most involuntary charity walk”
Best of Design: Dentsu/Tokyo with “Get Back, Tohoku” for East Japan Railway Company
Best of Intellectual Property & Products: Baidu Online Network Technology/Beijing for “Baidu Kuaisou”
Best of Direct: Ogilvy Brasil/Sao Paulo with “Tattoo Skin Cancer Check” for Sol de Janeiro
Best of Film: SS+K/New York with “Awkward Family Viewing” for HBO Go
Best of Mobile: Wunderman/London with “Flash Photo Posters” for Childhood Eye Cancer Trust
Best of Print & Outdoor: Leo Burnett/Sydney with “Poachers” for WWF
Best of Radio: Ogilvy & Mather Argentina/Buenos Aires with “Rising Voices” for Colegio Las Lomas Oral
Best of Responsive Environments: Local Projects/New York for Cooper Hewitt, Smithsonian Design Museum
Best of UX/UI: Grey Germany/Dusseldorf with “The Berlin Wall of Sound” for SoundCloud
