MANILA, MARCH 15, 2013 – The elevator is the wrong place for one to get stuck in along with strong smelling things. This is exactly what BBH Singapore had in mind for a TV spot commissioned them by Unilever Philippines.
The concept was a breath of fresh air for the brand which relied heavily on Surf lady “Lumen” in the past to promote their Surf powders and bars and other formulaic spots.
When asked why Unilever signed a regional creative shop for the assignment, Unilever Philippines assistant brand manager Apaz Reyes-Gonzales said that BBH was already the agency of record for the project when the product was launched in the Philippines. As for Surf’s other products, Lowe + Partners Philippines is the incumbent creative agency.
Sponsor
CREDITS
Creative
Creative Director: Peter Callaghan
Art Director: Eirma Webster
Copywriter: Angie Featherstone
Planning
Strategic Planner: Frank Reitgassl
Account Management
Business Director: Neil Small
Account Manager: Genevieve Seah
Production
Agency Producers: Irene Gan
Director: Robin Walters
Prod Co. Producer: Matt Noonan
Production house: Curious Films
Audio: Fuse
