ASIA-PACIFIC – BANGKOK, THAILAND, MAY 23, 2011 – Euro RSCG Bangkok has been named agency of record for Racer Electric following a pitch against two other agencies. The agency is tasked with integrated brand communications and media planning. There was no incumbent on the account.
Racer Electric aims to expand its focus to drive aggressive growth. and become a leader in the manufacturing and distribution of lighting equipment in the Thai market under its flagship ‘Racer’ brand, as well as continue to grow its traditional B2B customer base.
In addition, Racer has a number of new products slated for launch this year, including a range of energy-saving lamps suitable for in the home or enclosed spaces, and high wattage but energy-economic lights suitable for open spaces.
The announcement comes on the heels of the March appointment of Sora “Golf” Kaitkanarat as Managing Director of Euro RSCG Bangkok.
“As a challenger brand aiming to drive aggressive growth, Racer has similar values to Euro RSCG, making this a particularly exciting win for our ambitious team,” said Kaitkanarat. “It also comes at an exciting time in the evolution of the lighting industry, where consumers are placing more importance on lighting and how it affects the atmosphere and environment in the home, at work, and in public places.”
