FCB Brasil São Paulo took home the top prize in the Cannes Lions Mobile category, winning the Grand Prix for its ‘Protection Ad’ campaign for Nivea. The campaign also won one of 11 Gold Lions awarded in the category.
Mobile Jury President Jamie Robinson said of the campaign, “The reason [it won was] it was the perfect media that delivered the most perfect utility, communicating the perfect message, to the perfect audience, at just the right place and time. It was just gorgeous,” said Robinson, noting that it was not only the execution that was beautiful but the ida itself. “Kind of a combination between one of the oldest mediums in world – print, and the newest, which is mobile, and it was just really simply beautiful,” she said.
HBO Chairman & CEO Richard Plepler also accepted the Media Person of the Year Award.
18 Silver Lions and 24 Bronze Lions were also given out. Selected from a total of 1,187 entries, the Mobile winners were announced at an awards ceremony in Cannes on June 17.
From Asia, Australia led with eight total wins, including a Gold Lion for DDB Group Melbourne’s ‘Minute of Silence’ for RSL Australia.
India had one Gold Lion for Lowe and Partners Worldwide Mumbai’s ‘The Kan Khajura Station’ for Unilever India.
Japan also got a Gold Lion for Bascule Tokyo’s ‘Bloody Tube’ for Bascule Inc.
Singapore had three metals, including one Gold Lion for DDB Singapore’s ‘Offline Book’ for Math Paper Press, and a Silver Lion each for JWT Singapore’s ‘The Guardian Angel’ for Association of Women for Action and Research and Ogilvy & Mather’s ‘Movie Emoji’ for Singtel.
From Thailand, BBDO Proximity Thailand won a Silver Lion for ‘Hairtagproject’ for The Lounge Hair Salon.
From the Philippines, BBDO Guerrero’s ‘Unselfie’ campaign bagged a Bronze Lion.
