FCB Manila continued to dominate independent marketing consultancy R3 Worldwide’s rankings with a total of seven wins by December 2017. Meanwhile, Starcom stayed in the lead on the media agency rankings with two account wins.
FCB Manila was able to retain the Cobra Energy Drink business three times in 2017, and in December, was able to ensure that the account stays with them heading into 2018. The agency also retained Mister Donut in their portfolio in 2018. The 2018 Ad Summit Pilipinas and Sky Suites Corporate and Residential Towers rounded out the agency’s win count.
Starcom still led the country’s media agencies on R3’s media agency rankings with two wins — the Lucio Tan Group in November and Merck Consumer Health (Sangobion and Neurobion) in August.