LAMU, KENYA — The launch of a Kenyan community-built boat known as the Flipflopi – the first in the world to be made entirely from recycled marine plastic and flip-flops – is being supported with a new, six-minute film created by award-winning advertising agency, Droga5 London & Borderland.
The film documents the journey from Kenya’s plastics ban to the creation of the Flipflopi boat, which is launching into the Indian Ocean on 15 September 2018.
Watch the film here:
The nine-metre sailing dhow has been created from over 10 tons of collected plastic waste. With no precedents to learn from, the Flipflopi project team, led by inspirational Lamu-based boat builder Ali Skanda, has had to develop pioneering techniques at every stage in order to craft the various components of the boat. Limiting themselves to only locally available technology and materials, they have collected discarded plastic, shredded it into small pieces, then heated it and remolded it. The resulting plastic parts have been carved by Ali and his team of traditional dhow boat builders exactly as they would do when working with wood.
The Flipflopi Project is calling for a #Plasticrevolution; its ambition is for a world without single use plastic. To achieve this, it is working to raise awareness of the danger of the single use culture that leads to so much plastic: more than 12 million tons a year being dumped at sea rather than being repurposed or recycled.
Once sea trials have been completed the Flipflopi will be embarking on a ground breaking 500km expedition from Lamu to Zanzibar in Tanzania. Departing early 2019, the team will be visiting schools, communities and government officials, sharing solutions and changing mindsets along the way.
David Kolbusz, Chief Creative Officer at Droga5 London, said: “Making this film has been such a special project to work on and we’re proud to be involved with Flipflopi and everything they stand for. The creativity and innovation behind the boat and the incredible craftsmanship of Ali Skanda is nothing short of inspirational.”
Ben Morison, Founder of the Flipflopi Project, said: “The Flipflopi Project has always been about encouraging change in a positive way, making people smile first and then sharing the very simple message that single-use plastics really don’t make sense. To create the Flipflopi boat we used only locally sourced resources and low-tech solutions, enabling our techniques and ideas to be copied by others without any barriers. We hope people around the globe are inspired by our beautiful multicoloured boat and find their own innovative ways to repurpose ‘already-used’ plastics.”
Chief Creative Officer David Kolbusz
Executive Creative Director Steve Howell
Art Director Scott Taylor
Copywriter Andy Shrubsole
Group Account Director Rebecca Lewis
Account Director Abby Walsh
Strategy Director Jacob Wright
Producer Josh Sanders
Production Company Borderland
Directors Simon & Ben
Executive Producer Zoe Barlow
Post Producer Borderland
Sound Design Phil Bolland @ Factory
Composer Raising the Barn, From the Beginning, Distant Echoes, Judy Forrest, Black Silhouette, A Wall of Beauty
Music Supervisor John Connon @ Mr Pape