GLOBAL – MAY 17, 2011 – The social gaming giant, Zynga, has announced its largest entertainment deal with pop star Lady Gaga to give gamers exclusive access to her new album “Born This Way”, prior to its release later in the month.
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On May 17, Gaga and Zynga unveiled a neighboring farm on FarmVille called GagaVille. Over 135 million players can now experience and play with a Gaga inspired farm which features her style and themes from the album and videos like crystals, unicorns, and leather-clad sheep on motorcycles. Completing certain tasks will unlock early access to tracks from the upcoming album.
"I want to celebrate and share ‘Born This Way’ with my little monsters in a special way that’s never been done before," Lady Gaga stated in a press release. "Zynga has created a magical place in ‘FarmVille’ where my fans can come play, and be the first to listen to the album."
To listen to her unpublished tracks, you must complete the first gaga search: visit GagaVille, plow six plots at the farm, and plant six crystals. Farm seeds costs 50 coins per plot.
After completing these tasks, you will be rewarded with a preview of Gaga’s song "Marry The Night", a VIP ticket to help you get the full album, a Farmville Fire decoration source, and 2,500 coins.
Moreover, buying $25 Game Cards will include a free download of the new album plus exclusive bonus tracks and exclusive Gaga virtual goods.
This is not the first time that Zynga partnered with musician and entertainment companies. Among their high-profile partnerships in the past include Snoop Dogg, Dreamworks, Nickelodeon, The Green Hornet and others.
GagaVille is open until May 26.
