SINGAPORE – Grey Group in a move to expand the network’s offerings has hired Lynn Yap Yen Lin as General Manager of Grey DPI, the shopper marketing arm of the network in Asia Pacific. In her new role, Lynn will be reporting to Adeline Lee, Group CEO of Grey DPI.
She will be responsible for driving excellence in the shopper marketing discipline while building up shopper capabilities and expanding Grey DPI across the Asia-Pacific region.
With 13 years of experience working across multiple industries, design disciplines, geographies, market segments and retail channels, Lynn brings with her an exceptional global perspective with local context as well as shopper insights and market trends knowledge.
She has worked with some of the most well-known retailers and brands in commercial architecture, luxury furniture, prestige watches and beauty & grooming industries. She has also held numerous key management positions in several organizations in different countries including Procter & Gamble, L’Oreal and Swatch Group.
“We are expanding and redefining the agency’s offerings across Asia-Pacific. To do this, we require top-tiered talent and Lynn is exactly the type of person we are looking for. She has the focus, the drive and the vision in championing winning propositions as well as the expertise in brand building in multiple channels. I am sure her contributions will be invaluable to the team,” Lee said.
Lynn said, “Grey has always been famous for their effective works and their tremendous vision. I am excited to join Grey DPI at a time where the agency is implementing strategic growth initiatives.”
Lynn graduated with honours with a Bachelor of Arts degree in Interior Architecture & Design from Nottingham Trent University. Currently, she is pursuing her Master of Business Administration programme from the University of Birmingham. A multilingual, she is fluent in English, Mandarin, Malay, Japanese, Cantonese and a few other Chinese dialects. Lynn is an avid traveller and love sports as well.
