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Grey Malaysia’s Lubna Khan joins Orchard Advertising

MUMBAI – Grey Malaysia’s Head of Planning Lubna Khan has been appointed by Orchard Advertising as National Strategy Head. She will be based in the agency’s Mumbai Office.

In the words of Leo Burnett Group India’s National Planning Director Rajeev Sharma, Lubna is a rare combination of an exceptionally penetrative mind, passion for great work and a truly impressive knowledge base honed over a broad spectrum of multinational and Indian leadership brands across the country.

“Lubna is an award winning brand and innovation strategist. I’m truly delighted to state that in her we have found an exceptional leader to drive Orchard’s strategy. She is a rare talent who understands innovation, business strategy, and creativity, and possesses an impressive trackrecord of creating communication with demonstrable impact on brands, businesses, culture and people. I found her extremely passionate about the prospect of leveraging the power of psychological and cultural insights, to create work that can deliver game changing solutions for clients. Lubna will play a key role in collaborating with Orchard’s robust creative leadership team across our offices in India and partner clients in helping them achieve their business goals,” said Kaizad Pardiwalla, Chief Operating Officer, Orchard Advertising as he welcomed Lubna on board.


Lubna has more than 16 years of experience in advertising and brand building. Apart from Grey Malaysia, she has had stints with J. Walter Thompson India, Cheil India, Wunderman International and Rediffusion Y&R.

Among brands she has handled include P&G, Nestle, GlaxoSmithKline, Samsung, Kao, Microsoft, Nokia, Airtel, LG and the Indian government.

Lubna has two postgraduate degrees in psychology, one from University of Delhi, India and the other from the University of Leeds, UK. She is the co-author of a book on Strategic Communication for HIV/AIDS that still serves after many years as the core reference for the Government of India.

She has been recognized by WPP’s Atticus Awards for her work in the area of Innovation Strategy, and is the winner of numerous effectiveness awards including the APAC Effies, WARC Prize for Asian Strategy and AME&S.

“Orchard Advertising is an agency with incredible ambition and energy. I look forward to working with talented people within the agency and partner clients by focusing on creating breakthrough and impactful work. I’m excited to work with Kaizad, Rajeev and the leadership team in further sharpening Orchard Advertising’s strategic edge and helping it grow its business,” commented Lubna.

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