October 11, 2013 – What happens in Vegas won’t stay in Vegas at the 2013 London International Awards Creative Conversations, where young creatives from around the globe learned from experts, including keynote speaker Daymond John, founder and CEO of clothing brand FUBU and star of reality show Shark Tank.
Attendees were encouraged to post updates on the sessions on social media, using the hashtag #LIACC2013.
65 young creatives were selected to join this year’s LIACC. Among them were copywriter Donna Dimayuga of BBDO Guerrero and art director Drea Dizon of JWT Manila, winners of the adobo and London International Awards Poster Contest.
The sessions began with a meet and greet, where "young creatives engaged in chitchat over chips and chocolate, and lots and lots of coffee," shared Dimayuga and Dizon.
As posted on the adobo magazine LIA microsite, their updates include memorable quotes from speakers:
"Embrace technology but don’t fuck it and don’t let it fuck you." – Sheridan Thomas, Head of Production at Great Guns London.
“The most important aspect of great marketing is PLAY. Give your audience a moment to play with your product.” – Nick Law, Global Chief Creative Officer of R/GA.
“Talent imitates, Genius steals. There are no new things. It’s only a matter of improving old things, making them better.” – Faris Yakob, Creative Director and the Founder of GeniusSteals.
“Creative work CAN be more effective in the marketplace in terms of sales. And according to some results in the Gunn Report, it actually is." – Emma Wilkie, Managing Director of The Gunn Report.
Now on its second year, the London International Awards Creative Conversations runs from October 7 to 13, 2013 in Las Vegas, USA.
Follow the LIA Judging and the Second Annual ‘Creative Conversations’ on Facebook and Twitter @LIAawards.
