GLOBAL – JUNE 7, 2011 – One of the most famous ad creatives of our time will soon find space on your bookshelf. Sir John Hegarty’s new book, Hegarty on Advertising: Turning Intelligence into Magic, will be released on June 13, just in time for your flight to Cannes–or out of it.
Starting with the memorable Levi’s commercial with Nick Kamen stripping down to his boxers, Hegarty goes through anecdotes about the campaigns that made his 45-year career into one of the most enviable ones in the industry.
From joining Charles Saatchi to launching BBH with John Bartle and Nigel Bogle, all the way to his calling these days as a winemaker, Hegarty will turn white rabbits into little black sheep. Because he can.
Read and see more in BBH’s visual Q&A with Hegarty and on the book’s website. Hegarty on Advertising is published by Thames & Hudson.
