ASIA-PACIFIC – CHENNAI, INDIA, AUGUST 1, 2011 – INBISCO, the Indian arm of the Mayora Group and one of the fastest growing distribution companies in India, has appointed the Chennai agency of TBWA\India following a multi-agency pitch. The two INBISCO brands assigned to TBWA\India are Kopiko Coffee Candy and Go Choco sandwich biscuit.
Tomas William, INBISCO’s Country Manager said, “These brands are significant for us to consolidate our presence in India and we are keen to follow these up with a larger portfolio of products. TBWA\India’s philosophy of Disruption resonated with what we are aiming to achieve. The thinking and passion demonstrated by the TBWA team was what we were looking for.”
Elated at the win Nirmalya Sen, Managing Director of TBWA\India commented, “A chance to work on the world’s number one coffee candy – how cool is that! Both the brands assigned to us are from categories that have seen limited success and have to be created, making them plum strategic challenges.”
Speaking on the win Arindam Sengupta, VP South, TBWA\India said, “This win gives us a fantastic opportunity to create some very Disruptive work in two exciting categories. Needless to say, given the audience, these brands have to embrace new media in a significant way in addition to ATL, in-store and brand activation.”
