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Indonesia’s Natasha Liana gets once-in-a-lifetime mentorship stint to be MTV Breaks EMA 2016 Snapchat producer in Rotterdam

JAKARTA/ SINGAPORE – Thousands globally applied for MTV Breaks to seize a chance to be at the MTV EMA 2016 this November, where MTV is offering big ‘breaks’ to four talented, young creatives who will get the opportunity for a stint as a photographer, costume designer, Snapchat producer, and DJ at this year’s MTV EMA. Opened to applicants from across 52 countries, MTV today announced that Natasha Liana from Indonesia has scored the stint as the MTV Breaks Snapchat Producer. Natasha will be joining two other candidates who have been announced:

  • MTV Breaks Costume Designer: Nichole Smith from South Africa

  • MTV Breaks Photographer: Carlota Sanchez from Spain


Details on the fourth candidate will be announced later.

Not only will each candidate get a chance to show off their skills at the massive MTV EMA 2016 in Rotterdam, but each candidate will get their work seen on MTV and get an awesome industry mentor to provide support during the event and follow up sessions with their mentor.

Natasha’s stint takes place in Rotterdam just prior to the MTV EMA 2016 under the mentorship of Charley Read, Social Media Manager for MTV UK based in London. As a Snapchat producer, Natasha will be tasked with creating Snapchat content and capturing all the on-ground excitement at the EMAs. Her snaps will be shared on MTV EMA and international MTV Snapchat accounts. MTV will also be filming the candidates experience and snippets will be broadcast around the world, as well as on MTV digital and social media platforms.

“Young people are constantly looking for opportunities to showcase their talents and to get a ‘break’ to help unlock their passion and creativity. We’re thrilled to offer talents like Natasha an amazing platform to gain real-life experience while working with some of the best available expertise from across the creative industries on such a massive live music event! As the first Asia MTV Breaks representative at the MTV EMAs, she’ll certainly be flying the Indonesia flag high too while she shows off her snaps to the world,” said Paras Sharma, Senior Vice President & General Manager, Southeast Asia, Viacom International Media Networks.

MTV Breaks is an on-going global program and is the umbrella brand for all content and initiatives from MTV intended to address the issue of youth employment by giving a chance to kick-start a career in the creative industries, including a variety of apprenticeships and paid internships that it offers in key markets around the world. Launched globally at the 2014 MTV EMAs, this highly successful property is aimed at creating economic opportunity for talented young people.

20-year-old Jakarta-based Natasha Liana is currently an English Literature student with Creative Writing as her major. Social media has been a huge part of her life since the era of MySpace and Friendster. It has given her a great space to make new friends across the world.

“I learn a lot about current issues through social media and I love to see people’s reactions and read their comments on different topics. My platforms, especially Snapchat have helped unleash the inner fangirl heart!” said Natasha Liana. “The first time I came across MTV Breaks was on MTV’s Snapchat Discovery. After seeing it a second time, I decided to join the competition as I’ve always wanted to be part of MTV. I’ve watched MTV when I was a kid and since then, it’s been a dream to not only experience being at an MTV event, but to get to know what goes on behind-the-scenes. I still can’t believe MTV chose me. I’m so anxious, but excited at the same time.”

“Given young people’s love for Snapchatting, it’s no surprise we received many strong entries for this category and it was tough to pick just one candidate. However, Natasha’s entry was fun and her responses to the final creative brief gave us a glimpse about herself and her daily life in Indonesia. She also wowed us with her enthusiasm during our interview. We can’t wait to begin working with her. Welcome to the MTV EMAs, Natasha!” said Charley Read (MTV Snapchat Producer Mentor), Social Media Manager, MTV UK.

Follow the MTV Breaks candidates’ journeys on what they will be up to in the week leading up to MTV EMA 2016 via the MTV Breaks platforms at as MTV will be live streaming exclusive A-list sessions in the week of the EMA.

The 2016 MTV EMAs, in partnership with Évos headphones, will broadcast LIVE across the globe on Monday, 7 November at 3am (TH/WIB) and 4am (MY/PH/SG)** from the Ahoy Rotterdam, in Rotterdam, Netherlands, with support from Rotterdam Festivals, Rotterdam Partners and the city of Rotterdam. The show repeats on the same day at 8pm (TH/WIB) and 9pm (MY/PH/SG).

The 2016 MTV EMAs voting is open until 6 November at 5.59am Indonesia/6.59am Singapore time so visit to cast your vote.

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