MANILA, OCTOBER 8, 2012 – BBDO Guerrero | Proximity Philippines has been awarded two new briefs from Ayala Corporation’s Manila Water to oversee their digital communication output and to act as their brand consultants.
As the private concessionaire of the Metropolitan Waterworks and Sewerage Systems, Manila Water provides water and wastewater services to over 6 million people from 23 cities and municipalities of eastern Metro Manila and Rizal Province. They have undertaken significant commitments to sustainable development and environmental preservation and have now embarked on a series of partnerships outside Metro Manila, across the country and indeed overseas.
Manila Water is looking to overhaul their digital output both to consumers and to investors so BBDO Guerrero | Proximity Philippines will be engaged in looking at the spectrum of their digital communications – from website design to community management. Furthermore, they are charged with strengthening their brand presence as the company looks to build on its excellent reputation across its customer base.
BBDO Guerrero | Proximity Philippines saw off competition from three other undisclosed agencies to secure this win.
Ferdinand Dela Cruz, group director at Manila Water, said, “Manila Water is an organization that always put our customers at heart and BBDO’s abilities matched the direction in which we are headed”.
