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Brand & Business: SCMP launches new Group Subscriptions product targeting global business decision makers

HONG KONG — The South China Morning Post announced today the launch of its Group Subscription product that provides unparalleled intelligence and insights on China, tailored for enterprises and corporate organisations.

SCMP’s Group Subscription packages offer holistic solutions that combine comprehensive award-winning news reporting and industry insights, that illuminate global trends as the epicentre of global economic growth continues to shift towards Asia.

Group subscribers can access all the latest news coverage on international trade, finance technology, geo-economic policies, as well as environment, sustainability, and governance trends. Exclusive member benefits will include policy briefings, research and industry reports, access to flagship events and conferences, and invite-only conversations with a community of globally influential senior executives, China experts, and SCMP editors.

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“It is increasingly essential to understand nuances in global trends to keep ahead of the competition in a fast-changing environment,” said Ang Jin, SCMP’s Senior Vice President leading the enterprise subscription business.“SCMP’s Group Subscriptions are designed for professionals to make well-informed decisions with customised news and industry intelligence and to help navigate complex economic, business, and political issues. As a product aligned to organisational needs, we believe it is an investment that will see invaluable benefits in return.”

SCMP recently launched a global brand campaign to communicate its ‘Understand China, Understand the World’ value proposition, demonstrating its mission to lead the global conversation about China. SCMP positions itself as an important resource for readers looking to acquire a more complete understanding of global trends.

Interested parties can visit the SCMP Group Subscription page for more details.

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