ASIA-PACIFIC – BANGKOK, THAILAND, MARCH 2011 – ADFEST will welcome the highest number of participants ever at its annual Young Lotus Workshop this year, with an impressive 18 teams from 18 cities taking part, a new ADFEST record.
Mark Peckson of Ace Saatchi & Saatchi and his former colleague Patrick Miciano, now of Bates 141 Manila, were supposed ready to represent the Philippines in ADFEST 2010. As the festival was cancelled last year, the pair will be the country’s bets in this year’s competition.
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Peckson and Miciano
"Mark and I are glad that the workshop is finally happening. We just want to learn a thing or two, down some shots, meet beautiful people and hopefully, win," Miciano told adobo. "We are calling ourselves Team Tamaraw ‘coz we are both kinda physically big and I drive a Tamaraw," said Peckson. (Tamaraw is the name for the Mindoro dwarf buffalo and a Toyota vehicle commonly used for public transport.)
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Peckson and Miciano will join 34 young creatives from cities including Hong Kong, Kathmandu, Jakarta, Dhaka, Colombo, Beijing and Seoul. ADFEST will also welcome a team from Auckland for the first time ever.
“ADFEST could not be happier that 18 different cities will be represented at the Young Lotus Workshop this year. By nurturing young talent across the Asia Pacific, Asian creativity will remain famous for decades to come,” says ADFEST President Jimmy Lam.
The ADFEST Young Lotus Workshop is open to young creatives aged under 30 and is considered the most prestigious career-launching platform for young executives in the Asia Pacific. It will be hosted this year by TBWAAsia Pacific.
On 13th March 2011, 18 teams will arrive in Phuket, Thailand, where they will spend 3 days being mentored by some of the world‟s top ad gurus including John Merrifield, creative at large at TBWAAsia Pacific; Charles Clapshaw, president of TEQUILA Asia Pacific, and Haydn Evans, head of Production & Content Development, TBWAAsia Pacific.
Other mentors include: Kazoo Sato, senior creative director at TBWAHakuhodo Japan; and Melvin Mangada, executive creative director at TBWASantiago Mangada Puno.
The Young Lotus Workshop takes place from March 14 to 16, 2011, culminating in the Young Lotus 2011 Final Showdown on March 19 where the three top-performing teams of 2011 will showcase their work in front of a live audience. Each delegate can vote for their favorite team at the Young Lotus booth and the winner of the first-ever Young Lotus “Most Popular Vote” as voted by the delegates will be announced that night at the Young Lotus Award Presentation.
For more information please visit www.adfest.com.
