TOKYO – The media innovation specialist group, IPG Mediabrands Japan announced the appointment of Hiroki Ito to Head of Cadreon, the Ad Tech unit responsible for developing best-in-class programmatic technology solutions, effective immediately.

Hiroki will report to both Anthony Plant, CEO of IPG Mediabrands Japan, and Yean Cheong, Head of Cadreon APAC.

Hiroki has over 17 years of experience in digital marketing, with expertise gained at both Japanese and global leading brand names such as Netyear, Oracle, Wunderman, and more recently 4 years at Google.

With a deep and broad knowledge across both technology and marketing, Hiroki has a proven track record in roles such as Search Ads Product Specialist and Head of Performance Agency Sales. In his most recent role as Director of Agency Sales at AdRoll Tokyo, he was responsible for contributing to the significant growth of agency sales. This background of ad tech expertise and sales management, makes Hiroki perfectly placed to drive and grow the Cadreon business in Japan.

Anthony Plant, CEO of IPG Mediabrands Japan commented, “As an organization, Mediabrands Japan is absolutely committed to leading the way for our clients in the programmatic and adtech space, as part of a best in class performance media capability. I am delighted that Ito san has joined Cadreon and I know he will quickly help take our strategic product and campaign performance to the next level and provide leadership for our clients and our team.”

Yean Cheong, Head of Cadreon APAC said, “With our Cadreon footprint extending across 68 markets, and more than 150 programmatic and data specialists in our APAC region alone, Hiroki’s well-rounded engineering and marketing experience is a valuable asset to Cadreon Japan. Under his leadership, I am confident that we will strengthen our Japanese operations, leapfrog the development of product and solutions relevant for Japan, and continue to grow our team of programmatic and data specialists.” 

Hiroki Ito said, “I am very excited to have joined Cadreon Japan to introduce the best-in-class programmatic technology solutions from our global network to the Japanese market. Leveraging our global and local capability, I would like to contribute to make truly meaningful usage of ad tech and programmatic for clients in Japan, to reach their customer and grow their business.”