SHANGHAI – J. Walter Thompson Shanghai office has won Oishi’s brand communications account, and will be responsible for its new product launch campaign. The agency is to develop and deploy services from brand communication strategy to integrated creative advertising.

With 25 years of experience in China’s food industry, parent company LIWAYWAY is recognized as one of China’s best-known companies. It owns more than 100 different types of snack foods; their newest launch ‘Kraken’ (Oishi Wavy Potato Chips) brings consumers a brand new snack experience.

The partnership will see the agency develop communication and creative strategies, helping to increase brand awareness of new product line ‘Kraken’ and to maximize sales performance.

Jason Wu, Business Unit General Manager of J. Walter Thompson Shanghai, said: “We are honored to be partnering with Oishi, which has built a reputation as one of the best snack companies in China. We look forward to collaborating with Oishi for its new product line, and to providing integrated services based on our excellent pioneering solutions.”

Lu Ping, marketing manager of Oishi added: “J. Walter Thompson‘s ideas coincide with ours, and their new sparks of thought give us even more confidence about this collaboration. We look forward to working with them, and hope to create new brand and product experiences for our Oishi consumers.”

Earlier this year saw J. Walter Thompson China’s offices in Shanghai and Beijing add a number of significant business wins including MengNiu, Dicos, NetEase, Skechers, Healthy Care and Oriental YuHong Waterproof Technology’s creative strategy, leading integrated branding and digital social media campaigns for their new product launches and more.

And J. Walter Thompson China began the year with several key personnel appointments, including Polo Wu (Head of Digital, JWT China), David Chee (Digital ECD), Leo Liu (Digital ECD) and Jason Wu (Business Unit GM), boosting the company’s skills in digital, creative and integrated branding.