SINGAPORE – OgilvyOne Singapore has appointed Jason Hill as Head of Consulting & Data Analytics. Hill will lead a team of specialists and will focus on drawing together data insights and their strategic application for clients such as Pond’s, IHG, Singtel and BMW.
“Customer engagement and data-driven marketing are very much on the C-suite agenda and we’re seeing clients investing more in this area than ever before. Jason will be a tremendous asset to the team in Singapore as he has worked for most of our clients, including IBM, for more than five years, and has been part of many award-winning strategies and executions during this time. Of course it’s also very exciting when the best talent from around our global network joins us here in Singapore,” said Fiona Gordon, Group Chairman of Ogilvy & Mather Singapore.
Hill brings to the position more than two decades of client, consultancy and agency experience across multiple blue-chip brands and service-based industries. He spent the last eight years as Head of Planning at OgilvyOne in Sydney, Australia where he led strategic planning across the business and specialized in data-led communications strategies, CRM and value proposition development.
“Data-inspired thinking is increasingly important to many brands as they look to unlock value from within their existing customer base. And here in Asia, with a growing consumer base that’s increasingly using digital to engage with their brands of choice, the ability to interpret and apply data insights is crucial to creating successful communications,” commented Jason Hill, Head of Consulting & Data Analytics, OgilvyOne Singapore.
Before joining Ogilvy & Mather, Hill was Planning Director at Rapier UK and also worked at Prudential Assurance as a Market Analyst.
