GLOBAL – JUNE 2011 – The telenovela gets soapy again, as Lux Brazil with JWT launches a new ad starring Brazilian soap opera star Paola Oliveira. The ad is straightforward, showing a gorgeous Oliveira shedding a silken bathrobe as she scrubs down with Lux liquid soap.
Oliveira is considered one of the most beautiful soap opera stars. She currently plays Marina Drumond in the telenovela, Insensato Coração, and has starred in a number of telenovelas, and even won in the Brazilian equivalent of Dancing with the Stars, Dança dos Famosos.
JWT Southeast Asia’s Regional ECD Tay Guan Hin was in Brazil to film as part of the creative team.
In case you can speak Brazilian or Portuguese, here’s a behind-the-scenes look.
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