PHILIPPINES, MAY 4, 2011 – After two intense days of judging, the list of finalists is in. Out of over 700 ads that were submitted for Kidlat this year, 184 entries made the cut.
In the main competition (excluding Craft and Diwa), BBDO Guerrero/Proximity Philippines leads with 40 finalists. followed by TBWASantiago Mangada Puno with 17, DM9 JaymeSyfu and Ace Saatchi & Saatchi with 12 apiece, Leo Burnett Manila with 11 shortlisted entries, JWT Manila with seven finalists, and Ogilvy & Mather Philippines with three. McCann Worldgroup, Y&R Philippines, AMP/amon+maneze and Publicis JimenezBasic each have one finalist.
For Diwa, TBWASMP has three finalists, while JWT, Publicis Manila, Bates 141 Manila and Leo Burnett have two each. BBDO has a single Diwa finalist in Radio.
Leo Burnett Manila dominates the Craft categories with 19 in the shortlist, followed by BBDO Guerrero with 15, Saatchi with 12 and TBWASMP with eight. DM9 (3), Publicis Manila (2) and Lowe Philippines (1) also have Craft finalists, as do production houses Revolver (3) and HIT Productions (2).
The agency with the most entries in the finals is BBDO Guerrero/Proximity Philippines with 56 entries overall, followed by Leo Burnett Manila with 30 entries. TBWASantiago Mangada Puno received a total of 28 entries in, followed by Ace Saatchi & Saatchi with 24 entries and DM9 JaymeSyfu with 15 entries.
Winners will be announced at the Kidlat Awards ceremony in Boracay on May 4, 2011.
The list of finalists follows.
KIDLAT AWARDS 2011 FINALISTS
CRAFT – BEST EDITING – FILM
ACE SAATCHI & SAATCHI, SAFEGUARD "FISH VENDOR"
ACE SAATCHI & SAATCHI, SAFEGUARD "MANICURISTA"
CRAFT – BEST DIRECTION – FILM
REVOLVER, DOLFENAL "LOVE 90"
ACE SAATCHI & SAATCHI, SAFEGUARD "FISH VENDOR"
ACE SAATCHI & SAATCHI, SAFEGUARD "MANICURISTA"
CRAFT – BEST ART DIRECTION – FILM
BBDO GUERRERO/PROXIMITY PHILIPPINES, CHILD HOPE ASIA PHILIPPINES "LOTTERY"
TBWASANTIAGO MANGADA PUNO, MANILA DESIGN WEEK "EAT"
CRAFT – BEST ANIMATION FILM
PUBLICIS MANILA, ARGENTINA DELI BURGER "CHICK"
CRAFT -BEST CINEMATOGRAPHY -FILM
REVOLVER, GAWAD KALINGA "BAYANIHAN"
ACE SAATCHI & SAATCHI, SAFEGUARD "FISH VENDOR"
ACE SAATCHI & SAATCHI, SAFEGUARD "MANICURISTA"
CRAFT -BEST COPY – FILM
PUBLICIS MANILA, NESCAFE CLASSIC "CULTURAL WORKER"
CRAFT – BEST COPY-RADIO
TBWASANTIAGO MANGADA PUNO, BOYSEN VIRTUOSO "GREEN"
LEO BURNETT, BOYSEN VIRTUOSO "COBWEB"
LEO BURNETT, WWF EARTH HOUR "MOTH"
BBDO GUERRERO/PROXIMITY PHILIPPINES, MODESS "THUNDERCLOUDS VER 2"
CRAFT – BEST SOUND DESIGN-RADIO
HIT PRODUCTIONS, JOY BASIC "BEATS TAGLISH"
LOWE, SURF FABCON "GLEE"
CRAFT – BEST VOICE CASTING-RADIO
HIT PRODUCTIONS, KYTHE FOUNDATION "JEN-JEN"
LEO BURNETT, WWF EARTH HOUR "COBWEB"
LEO BURNETT, WWF EARTH HOUR "MOTH"
LEO BURNETT, WWF EARTH HOUR "WALL"
CRAFT – BEST DIRECTION-RADIO
HIT PRODUCTIONS, KYTHE FOUNDATION "JEN-JEN"
LEO BURNETT, WWF EARTH HOUR "COBWEB"
LEO BURNETT, WWF EARTH HOUR "MOTH"
LEO BURNETT, WWF EARTH HOUR "WALL"
CRAFT – BEST ART DIRECTION – PRESS
BBDO GUERRERO/PROXIMITY PHILIPPINES, ANLENE "PELVIS"
BBDO GUERRERO/PROXIMITY PHILIPPINES, ANLENE "SPINE"
BBDO GUERRERO/PROXIMITY PHILIPPINES, ANLENE "WRIST"
TBWASANTIAGO MANGADA PUNO, BOYSEN CREATURES "JELLYFISH"
DM9 JAYMESYFU, PHAREX "CINEMA"
LEO BURNETT, SAMURAI "COOK"
LEO BURNETT, SAMURAI "NIGHT WATCHMAN"
CRAFT – BEST ART DIRECTION – OUTDOOR
BBDO GUERRERO/PROXIMITY PHILIPPINES, ANLENE "PELVIS"
BBDO GUERRERO/PROXIMITY PHILIPPINES, ANLENE "SPINE"
BBDO GUERRERO/PROXIMITY PHILIPPINES, ANLENE "WRIST"
TBWASANTIAGO MANGADA PUNO, BOYSEN CREATURES "JELLYFISH"
DM9 JAYMESYFU, BRITISH UNITED AUTOMOBILES "ROLLERCOASTER"
TBWASANTIAGO MANGADA PUNO, MAKATI SHANGRI-LA "TOUCH-BIG TABLE"
TBWASANTIAGO MANGADA PUNO, MAKATI SHANGRI-LA "TOUCH-CONFETTI"
TBWASANTIAGO MANGADA PUNO, MAKATI SHANGRI-LA "TOUCH-SMALL TABLE"
ACE SAATCHI & SAATCHI, PLDT "CLEANER"
BBDO GUERRERO/PROXIMITY PHILIPPINES, SARIDON "BUTCHER"
BBDO GUERRERO/PROXIMITY PHILIPPINES, SARIDON "CARPENTER"
BBDO GUERRERO/PROXIMITY PHILIPPINES, SARIDON "LAUNDRY"
TBWASANTIAGO MANGADA PUNO, MANILA DESIGN WEEK "LOLLIPOP ART"
ACE SAATCHI & SAATCHI, TIGER CANDY "CLOWN"
ACE SAATCHI & SAATCHI, TOYOTA 4×4 "FOREST"
LEO BURNETT, WWF SEA CREATURES "MUDFISH"
LEO BURNETT, WWF SEA CREATURES "SHARK"
LEO BURNETT, WWF SEA CREATURES "SQUID"
CRAFT – BEST ART DIRECTION – INTERACTIVE
BBDO GUERRERO, FEDEX "CHANGING WORLD SITE"
CRAFT – BEST TYPOGRAPHY – PRESS
BBDO GUERRERO/PROXIMITY PHILIPPINES, C! MAGAZINE "FAMILY NAME"
CRAFT – BEST PHOTOGRAPHY – PRESS
BBDO GUERRERO/PROXIMITY PHILIPPINES, ANLENE "SPINE"
CRAFT – BEST ILLUSTRATION – PRESS
LEO BURNETT, BINIL "MECHA HEAD"
ACE SAATCHI & SAATCHI, PLDT "CHEF"
ACE SAATCHI & SAATCHI, PLDT "CLEANER"
LEO BURNETT, SAMURAI "COOK"
LEO BURNETT, SAMURAI "NIGHT WATCHMAN"
CRAFT – BEST DIGITAL IMAGING – PRESS
BBDO GUERRERO/PROXIMITY PHILIPPINES, ANLENE "SPINE"
DM9 JAYMESYFU, BRITISH UNITED AUTOMOBILES "ROLLERCOASTER"
ACE SAATCHI & SAATCHI, TOYOTA 4×4 "FOREST"
LEO BURNETT, WWF SEA CREATURES "MUDFISH"
LEO BURNETT, WWF SEA CREATURES "SHARK"
LEO BURNETT, WWF SEA CREATURES "SQUID"
DIWA – RADIO SINGLE
TBWASANTIAGO MANGADA PUNO, CANCER WARRIOR FOUNDATION "MOM"
BBDO GUERRERO/PROXIMITY PHILIPPINES, CHILDHOPE ASIA PHILIPPINES "MOTHER’S DAY"
TBWASANTIAGO MANGADA PUNO, EYEBANK FOUNDATION OF THE PHILIPPINES "COLORS"
JWT MANILA, KYTHE INC "JEN JEN"
JWT MANILA, KYTHE INC "JUN JUN"
ARA WELFARE PHILS./CARAPHIL, PUSSYCAT "PUSSYCAT"
DIWA INTEGRATED MULTI-MEDIA CAMPAIGN
PUBLICIS MANILA MILO 34TH NATIONAL MILO MARATHON ADVOCACY CAMPAIGN "MILO 34TH NATIONAL MILO MARATHON ADVOCACY CAMPAIGN"
PRESS
BBDO GUERRERO/PROXIMITY PHILIPPINES, ANLENE "WRIST"
BBDO GUERRERO/PROXIMITY PHILIPPINES, ANLENE "SPINE"
TBWASANTIAGO MANGADA PUNO, BOYSEN CREATURES "JELLYFISH"
TBWASANTIAGO MANGADA PUNO, BOYSEN IKEBANA "ANTHURIUM"
BBDO GUERRERO, FEDEX "AR BOX"
DM9 JAYMESYFU, PHAREX "CINEMA"
DM9 JAYMESYFU PHAREX "OPERA"
LEO BURNETT, SAMURAI "COOK"
LEO BURNETT, SAMURAI NIGHT "WATCHMAN"
LEO BURNETT, WWF SEA CREATURES "SHARK"
PRESS- CAMPAIGN
BBDO GUERRERO/PROXIMITY PHILIPPINES, ANLENE "GLASS BONES – WRIST/SPINE/PELVIS"
DM9 JAYMESYFU, PHAREX "CINEMA/LECTURE/OPERA"
OUTDOOR – STANDARD SINGLE
LEO BURNETT, BINIL "MASHED SAVAGE"
LEO BURNETT, BINIL "MECHA HEAD"
LEO BURNETT, WWF SEA CREATURES "MUDFISH"
LEO BURNETT, WWF SEA CREATURES "SHARK"
LEO BURNETT, WWF SEA CREATURES "SQUID"
OUTDOOR- STANDARD CAMPAIGN
LEO BURNETT "SEA CREATURES/SSQUID/SHARK/MUDFISH"
OUTDOOR – FREE FORMAT SINGLE
BBDO GUERRERO/PROXIMITY PHILIPPINES, ANLENE "PICKING"
BBDO GUERRERO/PROXIMITY PHILIPPINES, ANLENE "SPINE"
TBWASANTIAGO MANGADA PUNO, BOYSEN IKEBANA "ANTHURIUM"
DM9 JAYMESYFU, BRITISH UNITED AUTOMOBILES "ROLLERCOASTER"
TBWASANTIAGO MANGADA PUNO, MANILA DESIGN WEEK "LOLLIPOP ART"
BBDO GUERRERO/PROXIMITY PHILIPPINES, PEPSI COLA: BOTTLE SCHOOL "BOTTLE SCHOOL"
DM9 JAYMESYFU, PHAREX "CINEMA"
DM9 JAYMESYFU, PHAREX "OPERA"
ACE SAATCHI & SAATCHI, PLDT "CASHIER"
ACE SAATCHI & SAATCHI, PLDT "CHEF"
ACE SAATCHI & SAATCHI, PLDT "CLEANER"
BBDO GUERRERO/PROXIMITY PHILIPPINES, SARIDON "CARPENTER"
BBDO GUERRERO/PROXIMITY PHILIPPINES, SARIDON "LAUNDRY"
BBDO GUERRERO/PROXIMITY PHILIPPINES, TIGER CANDY "CLOWN"
ACE SAATCHI & SAATCHI, TOYOTA 4×4 "FOREST"
OUTDOOR – FREE FORMAT CAMPAIGN
BBDO GUERRERO/PROXIMITY PHILIPPINES, ANLENE "GLASS BONES – WRIST/SPINE/PELVIS"
DM9 JAYMESYFU, PHAREX "CINEMA/LECTURE/OPERA"
ACE SAATCHI & SAATCHI, PLDT "CASHIER/CHEF/CLEANER"
BBDO GUERRERO/PROXIMITY PHILIPPINES, SARIDON "PERSISTENT HEADACHE -BUTCHER/CARPENTER/LAUNDRY"
ACE SAATCHI & SAATCHI, TIGER CANDY "REPTILE/MINOTAUR/CLOWN"
DIRECT SALES AND PROMOTION – DIRECT DIMENSION,3D,POP-UPS,ETC
BBDO GUERRERO PHILIPPINES FedEx, "HONG KONG-PARIS"
BBDO GUERRERO PHILIPPINES FedEx, "SHANGHAI-LONDON"
BBDO GUERRERO PHILIPPINES FedEx, "SINGAPORE-FRANKFURT"
SAATCHI & SAATCHI, SAFEGUARD "TISSUE"
DIRECT SALES AND PROMOTION – EVENTS
BBDO GUERRERO/PROXIMITY PHILIPPINES, PEPSI COLA "BOTTLE SCHOOL"
INTEGRATED DIRECT SALES AND PROMOTION
BBDO GUERRERO/PROXIMITY PHILIPPINES, PEPSI COLA "BOTTLE SCHOOL"
DESIGN – POSTER
BBDO GUERRERO/PROXIMITY PHILIPPINES, DOLE "PINEAPPLE"
TBWASANTIAGO MANGADA PUNO, MAKATI SHANGRI-LA "TOUCH-BIG TABLE"
TBWASANTIAGO MANGADA PUNO, MAKATI SHANGRI-LA "TOUCH-CONFETTI"
TBWASANTIAGO MANGADA PUNO, MAKATI SHANGRI-LA "TOUCH-SMALL TABLE"
TBWASANTIAGO MANGADA PUNO, MANILA DESIGN WEEK "LOLLIPOP ART"
ACE SAATCHI & SAATCHI, TOYOTA 4×4 "FOREST"
DESIGN – MERCHANDISING
BBDO GUERRERO/PROXIMITY PHILIPPINES, APPLE BOX "BUSINESS CARDS"
TBWASANTIAGO MANGADA PUNO, TBWA SANTIAGO MANGADA PUNO "XMAS CARDS"
LEO BURNETT, WWF EARTH HOUR "FLUORESCENT CANDLE"
DESIGN – ENVIRONMENTAL
BBDO GUERRERO/PROXIMITY PHILIPPINES, PEPSI COLA "BOTTLE SCHOOL"
DESIGN – SELF PROMOTION
BBDO GUERRERO/PROXIMITY PHILIPPINES, APPLE BOX "BUSINESS CARDS"
TBWASANTIAGO MANGADA PUNO, TBWA SANTIAGO MANGADA PUNO "XMAS CARDS"
DESIGN – POINT OF SALE
DM9 JAYMESYFU, BRITISH UNITED AUTOMOBILES "ROLLERCOASTER"
DM9 JAYMESYFU, TOTAL NUTRITION CORP. "BURN BAG"
DESIGN – PACKAGING
BBDO GUERRERO, FEDEX "HONG KONG-PARIS"
BBDO GUERRERO, FEDEX "SHANGHAI-LONDON"
BBDO GUERRERO, FEDEX "SINGAPORE-FRANKFURT"
DESIGN – CORPORATE IDENTITY
MCCANN WORLD GROUP, BENIGNO S. AQUINO FOUNDATION "I AM"
DM9 JAYMESYFU, DM9 JAYMESYFU "LOGO #1"
Y&R PHILIPPINES, THE NINOY & CORY AQUINO FOUNDATION "HEART"
MEDIA – H2 – INNOVATIVE USE OF PRESS
BBDO GUERRERO/PROXIMITY PHILIPPINES, FEDEX "AR BOX"
AMP AMON+MANEZE, RADYO INQUIRER "SLEEVE"
MEDIA – H5 – INNOVATIVE USE OF AMBIENT
BBDO GUERRERO/PROXIMITY PHILIPPINES, PEPSI COLA "BOTTLE SCHOOL"
TBWASANTIAGO MANGADA PUNO, TEAM MANILA "LOLLIPOP ART"
DIWA OUTDOOR
LEO BURNETT, WWF "DANGEROUS BENEATH"
DIWA DIRECT
LEO BURNETT, WWF EARTH HOUR "FLUORESCENT CANDLE"
FILM
BBDO GUERRERO/PROXIMITY PHILIPPINES, BAYANTEL "BAYAN BUSINESS 20PESOS"
TBWASANTIAGO MANGADA PUNO, CINEMANILA "SEMENTERYO"
BBDO GUERRERO/PROXIMITY PHILIPPINES, FEDEX "LLANFAIR"
PUBLICIS JIMENEZ, I CAN SERVE FOUNDATION "BASIC LIGHT"
TBWASANTIAGO MANGADA PUNO, MANILA DESIGN WEEK "EAT"
ACE SAATCHI & SAATCHI, SAFEGUARD "BLESS YOU"
ACE SAATCHI & SAATCHI, SAFEGUARD "MANICURISTA"
ACE SAATCHI & SAATCHI, SAFEGUARD "FISH VENDOR"
BBDO GUERRERO/PROXIMITY PHILIPPINES, SARIDON "BUILDING VER 1"
FILM CAMPAIGN
BBDO GUERRERO, FEDEX "EUROLANE-MUNSTER/LLANFAIR/JOHN SMITH"
JWT MANILA, KIT-KAT "SPORTS/TRAFFIC/WEATHER"
DIWA FILM
TBWASANTIAGO MANGADA PUNO "WARRIOR"
PUBLICIS MANILA "34TH NATIONAL MILO MARATHON ADVOCACY CAMPAIGN"
BATES 141, WORLD VISION PHILIPPINES "BORA"
BATES 141, WORLD VISION PHILIPPINES "WEDDING"
MEDIA – H1 – INNOVATIVE USE OF TV
JWT MANILA, KITKAT "SPORTS"
JWT MANILA, KITKAT "TRAFFIC"
JWT MANILA, KITKAT "WEATHER"
RADIO SINGLE
TBWASANTIAGO MANGADA PUNO, BOYSEN VIRTUOSO "GREEN"
TBWASANTIAGO MANGADA PUNO, BOYSEN VIRTUOSO "RED"
BBDO GUERRERO/PROXIMITY PHILIPPINES EYE REPUBLIC "FIREWORKS"
DM9 JAYMESYFU, NAPROXEN "BANK"
BBDO GUERRERO/PROXIMITY PHILIPPINES, SARIDON "GRABE FAST VERSION 5"
RADIO CAMPAIGN
TBWASANTIAGO MANGADA PUNO, BOYSEN "COLORS"
JWT MANILA, KYTHE "JEN JEN/JUN JUN/MAC MAC"
BBDO GUERRERO/PROXIMITY PHILIPPINES, SARIDON "FASTHELLO/ARUY/GRABE"
DIGITAL – WEBSITE
BBDO GUERRERO/PROXIMITY PHILIPPINES, FEDEX "CHANGING WORLD SITE"
OGILVY & MATHER, KFC KRUSHERS "SWEET ESCAPE"
OGILVY & MATHER, NIKE "TRAIN TO WIN"
DIGITAL – ONLINE
BBDO GUERRERO/PROXIMITY PHILIPPINES, FEDEX "WORLD SITE"
LEO BURNETT, MCDONALD’S TWISTER FRIES "YAHOO TAKEOVER"
DIGITAL – GAMES/APPS
JWT MANILA, KRAFT MIRACLE WHIP "MIRACLE MACHINE"
OGILVY & MATHER, UNILEVER PHILIPPINES "NURTURE NATURE"
DIGITAL – VIRAL
DM9 JAYMESYFU, C.U.R.E. "RAMON BAUTISTA"
INTEGRATED DIGITAL CAMPAIGN
BBDO GUERRERO "CHANGING WORLD"
INTEGRATED MULTI-MEDIA CAMPAIGN
BBDO GUERRERO, FEDEX "EUROLANE"
BBDO GUERRERO/PROXIMITY PHILIPPINES, MODDESS "ANGELS"
JWT MANILA, NOKIA "PIER ROXAS CAMPAIGN"
BBDO GUERRERO/PROXIMITY PHILIPPINES, PEPSI COLA "BOTTLE SCHOOL"
TBWASANTIAGO MANGADA PUNO, TEAM MANILA "EAT/LOLLIPOP" & "ART/EDIBLE LETTER"
WHAT THE?!
BBDO GUERRERO/PROXIMITY PHILIPPINES, PEPSI COLA "BOTTLE SCHOOL"
ACE SAATCHI & SAATCHI, SAFEGUARD "TISSUE"
